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Welcome to the new B2B Revenue Vitals podcast, formerly State of Demand Gen. On this podcast, you’ll learn how to build a high-growth company from Refine Labs' CEO, Chris Walker. From proving new revenue programs to identifying and scaling programs that work, to training your team to operate at scale, you will understand what it takes to create a predictable pipeline of revenue innovation that drives compounding gains. Through interviews, AMAs, and invite-only events, we give you a sneak pee ...
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It’s not enough to start a category or even a community. You need to start a movement. Hosted by Refine Labs, our mission with the Stacking Growth podcast is to help you create an unfair competitive advantage by breaking down how B2B companies dominate categories and unlock growth through a go-to-market strategy built for the way customers buy today. Together, we will build your brand, grow your business, delight your customers, and crush your competition.
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All Tom does is think about and start B2B businesses. This podcast is his excuse to talk about it.* *With awesome B2B entrepreneurs like David Heinemeier Hansson (37signals), Guillaume Moubeche (lemlist), Chris Walker (Refine Labs), Andrew Gazdecki (Acquire.com), Adam Robinson (Retention.com), Peep Laja (CXL), Gil Allouche (Metadata), Jonathan Dane (KlientBoost), Eric Siu (Single Grain), Arvid Kahl (FeedbackPanda), Carrie Rose (Rise at Seven) and many more.
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The Pod Lab

Podcast Movement with Doug Fraser

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I’m Doug Fraser, producer and host of the NPR podcast What We Do. If there’s one thing I’ve learned about making a podcast, it’s that when things go right...damn it feels good. The Pod Lab is all about giving you the tools to create those moments. We'll deconstruct the anatomy of narrative scenes, peer under the layers of sound design, break down popular trends, and offer actionable advice to help you refine, polish, and make your podcast one-of-a-kind. We'll also feature questions directly ...
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Welcome to the Servant Leadership Lab podcast, where we explore the transformative power of servant leadership in the laboratory of life. In this podcast, we will delve into the philosophy and practice of servant leadership, a leadership approach that emphasizes the well-being and growth of individuals, teams, and organizations. We will explore how servant leadership can create a positive and empowering work environment, foster collaboration and innovation, and drive sustainable success. Whe ...
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3 Minute 3Rs

The NC3Rs, the North American 3Rs Collaborative, and Lab Animal

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3 Minute 3Rs is your monthly recap of efforts to replace, reduce, and refine the use of animals in research, brought to you by the NC3Rs, the North American 3Rs Collaborative, and Lab Animal. Hosted on Acast. See acast.com/privacy for more information.
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Classic 4x4

Chris Picconi

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Chris Picconi hosts the chart topping automotive podcast, Classic 4x4, featuring collector truck market insights and interviews with fellow classic, custom and collector truck and 4x4 enthusiasts. Guests include prominent collectors, restorers, builders and business people discussing their backgrounds, experiences, projects and collections. If you are a Jeep, Land Rover, Toyota, International Harvester, Ford, Chevrolet or Dodge truck enthusiast, this is the podcast for you!
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How better gut and microbiome health could help you beat pain, feel great and thrive. Join me, Tommy Orme, as I test what works (and what doesn’t!) and share my findings with you. I discuss the latest science-based findings around gut health and autoimmune disease and have conversations with experts and ordinary people looking to improve their health outcoms.
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Welcome to "Bluestone Stars", the definitive podcast journeying behind the scenes of today's most impactful businesses. Dive deep into the stories of growth, scaling, and the moments that defined them. From humble beginnings to grand successes, we unravel the strategies, decisions, and innovations that propelled them forward. Every episode, we sit down with founders, CEOs, and industry leaders, shedding light on the magic and hustle behind their rise. Whether you're an entrepreneur, a busine ...
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The WHY MARKETING Podcast (TWMP) is a marketing focused show hosted by Rusty Pepper and Peter Horst. Now in its 4th Season, TWMP is a must listen podcast for CMO's, marketers, salespeople, or any business professional who is interested in career growth, leadership, and learning new marketing strategies from some of the most inspirational and successful marketing leaders.
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In this week’s live event, Chris is joined by Tom Wentworth, CMO of Recorded Future, to discuss the intricate collaboration between marketing leadership and finance. They dive deep into the often-overlooked aspect of bringing business acumen into financial planning, emphasizing the importance of marrying marketing metrics with business objectives t…
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On this episode, Chris is joined by Brian Ellis, Founder and CEO of Fourbie Exchange. They talk about the performance and their outlooks on the truck and 4x4 markets, changing marketplace dynamics and which trucks and 4x4s are winners, losers, buys, sells and holds in the market. After a 5 year run in the collector vehicle markets, 2023 was tumultu…
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Our September Expert Session, featuring Malin Wijenayake and Chris Walker, focused on YouTube Ad Strategy! Through the session, they covered: tools for measuring impact most efficient targeting options for each ad type options for developing ad creative successful examples of current ads benchmark metric goals and examples ...and more! If you want …
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In this week’s live event, Chris is focused on reinforcing the importance of unified metrics and financial acumen. He also covers marketing efficiency, effective brand marketing strategies, and the role of ROI in driving business success. Addressing listener feedback and industry misconceptions, Chris provides a comprehensive analysis of marketing …
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In this week’s live event, Chris is joined by finance expert David Spitz to dig into the intricacies of go-to-market efficiency, a crucial metric for SaaS companies. As businesses navigate 2025 planning and budget setting, understanding key performance indicators is indispensable. David provides a detailed exploration of how public SaaS companies a…
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In our August Expert Session, Chris Walker and Matthew Sciannella spent an hour delivering detailed analysis, actionable feedback, and tips on repurposing website content for ad creative. Key takeaways include: The transition from paid search to paid social requires a deep understanding of platform user behavior and creative messaging strategies. E…
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In this week’s live event, Chris starts by discussing the misconceptions surrounding marketing ROI within the B2B space. He criticizes the conventional wisdom that overly focuses on attributing ROI at the campaign level and stresses the necessity of examining ROI from an entire department perspective. This shift, he argues, allows for more creative…
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Jack Frimston LinkedIn Jack Frimston X WHAM LinkedIn WHAM Website WHAM -A SALES COMMUNITY LinkedIn WHAM Community on SKOOL WHAM Linktree Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants O…
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Ragen Dodson joins Steph Crugnola on Stacking Growth Snacks to cover Data Democratization. In this episode, she talks about the important tools to refresh and rely on when building a Data Democracy. She covers how to make sure your self serve data tools and CRM are user friendly and accessible, aligning measurement and metrics between sales and mar…
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Chris joined moderator Asaf Azulay and a group of founders and CEOs on Team8 Marketing’s Acceler8 Workshop. Chris covers the most common B2B Marketing mistake that he sees companies make when it comes to scaling: financial planning process relating to GTM programs. He talks about how this leads to overlapping costs and nobody focused on creating ne…
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In our July Expert Session, Chris Walker was joined by Tom Wentworth, CMO @ Recorded Future, to talk about GTM programs and Marketing ROI. Their discussion focused on guiding marketers aspiring to senior roles, offering rich insights into account selection, demand creation, and the relationship between marketing and finance. Tom emphasizes the impo…
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Justin Rowe LinkedIn Impactable - B2B LinkedIn Ads Agency LinkedIn Impactable - LinkedIn-Ads Agency YouTube Impactable Website Check out our awesome sponsor Ahrefs Webmaster Tools Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeie…
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Ragen Dodson joins Steph Crugnola on Stacking Growth Snacks to cover Data Democratization. In this episode, she talks about what Data Democratization is, what it looks like within a company, and the benefits it can bring for your teams. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stay on top of all Refine Lab…
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On this episode, Chris reconvenes with Mike Cashman and Curtis Weir from Mount Zion Offroad to talk about some of their paramount 4x4 builds, including Chris' 1980 International Scout Traveler. Whether a ground up second generation one ton Dodge Ram, custom Jeep YJ rock crawler, portal axles and 40's on a new Ford Bronco or a classic International …
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In this week’s live event, Chris is joined by Jacco van der Kooij, founder of Winning by Design, to discuss the nuances of running your Go-to-Market strategy as a revenue factory. The session kicks off with discussions on the pivotal role of GTM and how the focus has shifted towards growth, efficiency, and sustainability in today's economy. Jacco d…
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Evan Hughes joined Stacey Danheiser and Sarah Breathnach on a live Rev Genius event focused on delivering effective strategies for scaling companies. They address how to stand out in competitive markets, define ideal customer profiles, leverage content creation, and harness AI in marketing. Packed with actionable advice on aligning sales and market…
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Shiv Narayan’s LinkedIn How To SaaS on LinkedIn How To SaaS Website Shiv’s new book: Post Acquisition Marketing (How to create enterprise value in the first 100 days) Shiv’s another book: Exit-Ready Marketing (The 9-step Framework to Maximize Your Valuation) Shiv's 120 signatured drawings: SaaS Marketing Simplified Shiv’s C-Level Marketing Training…
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Libby Schell and Malin Wijenayake join Steph Crugnola on Stacking Growth Snacks to deliver a masterclass on remarketing and retargeting. In this episode, they cover Experimentation - how to stay ahead of the game, create new campaigns with existing content, playing with format and where they see things heading in the future. See the video on our ⁠⁠…
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Chris joined Andrew Kappel, host of the Leader Leverage Podcast, to talk about his transition into a leadership role and how that’s affected his perspective on GTM strategies. Chris outlines the critical leverage points in early-stage businesses and emphasizes the significant impact of engaging with actual customers to refine products and services.…
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From the Founder-Led Marketing Show: “Megan Bowen is the CEO at Refine Labs. Refine Labs allows you to launch, optimize, and scale digital strategies to improve key metrics: pipeline, revenue, and reduced customer acquisition costs. In this episode we are talking about: - The Biggest Challenge from COO to CEO - The CEO LinkedIn Playbook - How to Co…
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Unmuted's Website Max van den Ingh's LinkedIn Jonas van de Poel LinkedIn Paolo Campagnoli LinkedIn House of Demand Podcast Check out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcasts Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How…
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Libby Schell and Malin Wijenayake join Steph Crugnola on Stacking Growth Snacks to deliver a masterclass on remarketing and retargeting. In this episode, they cover Measurement - how to keep an eye on analytics and what trends to learn from, Budget allocation - what percentage to typically invest in each ad type, and Experimentation - different tes…
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In this week’s live event, Chris covers the optimization of go-to-market efficiency, presenting practical examples using realistic data. He explores the critical importance of KPI stacks and revenue breakpoints, spotlighting real company scenarios and offering strategic insights. Highlights include combating poor unit economics, balancing marketing…
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From Breaking B2B: ► Is it really possible to start paid ads too soon as a b2b company? Sam talks to Megan Bowen, CEO @ Refine Labs. They cover: 👉 5 milestones to nail before investing in paid ads 👉 How to nail each with a step-by-step 👉 Setting yourself up for success with b2b paid ads See full videos and more on our YouTube channel Stay on top of…
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Mary Southern LinkedIn Mary Southern Website Mary Southern Calendly Resume Assassin presents Recruiting Insider Podcast Tom Hunt on LinkedIn Tom Hunt on X Fame Website Companies Mentioned: Ernst & Young Accenture Upwork Intercom Workday Zendesk Ramp Circle LeanData Signify People.ai Confessions of a B2B Entrepreneur is handcrafted by our friends ov…
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Libby Schell and Malin Wijenayake join Steph Crugnola on Stacking Growth Snacks to talk about Remarketing campaigns. They cover the main objectives to consider when launching a campaign, and how to tailor your audiences most effectively. They also cover the basic process on building the campaign. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube…
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In this week’s live event, Chris shares invaluable insights into how SaaS companies can strategically optimize their marketing and sales spend to enhance their enterprise value. This episode focuses on the correlation between go-to-market efficiency and revenue multiples, presenting findings that challenge the conventional wisdom of growth-at-all-c…
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Chris joined Ishaan Shakunt, founder @ Spear Growth, on the TLDR podcast to talk about outbound marketing, offering a stark contrast to traditional high-volume approaches. Chris emphasizes the importance of strategic, personalized outreach over sheer quantity, focusing on the sender's credibility, the specificity of the offer, and the optimal timin…
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Dave Kline LinkedIn Dave Kline X MGMT Accelerator LinkedIn MMGT Playbook Newsletter Limelight LinkedIn Limelight Website Invisible LinkedIn Invisible Website Invisible YouTube SkillScouter LinkedIn SkillScouter Website Bridgewater Associates LinkedIn Bridgewater Associates Website Ray Dalio LinkedIn Ray Dalio X Principles: Ray Dalio Books Website B…
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In this week’s live event, Chris covers revenue planning for 2025, the fundamental differences between KPI metrics and attribution, and the importance of clear segmentation in go-to-market strategies. Chris highlights the crucial distinction between key performance indicators (KPIs) and attribution metrics in business planning. He offers actionable…
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From Becoming a Hiring Machine “In this episode, Sam is joined by Megan Bowen, CEO at Refine Labs, to talk about the power of founder-led marketing and sales. Refine Labs is the definition of a founder-led company, with founder and former CEO Chris Walker's persona being the building block. Throughout the conversation, Sam and Megan discuss founder…
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Chris Walker joins Erik Jacobson, CEO at Hatch, to host a LinkedIn strategy masterclass, covering strategies, evolving trends, and practical tips. Chris starts by reflecting on his LinkedIn journey, from starting in his living room to becoming one of the highest producing content creators on the platform. Chris and Erik discuss how LinkedIn's algor…
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Ryan Hogan on LinkedIn Talent Harbor Website Talent Harbor on LinkedIn Tom Hunt on LinkedIn Tom Hunt on X Fame Website Confessions of an EOS Implementer Website Ryan x Tom on Confessions of an EOS Implementer: Episode 20 Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How…
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Senior Copywriter Erik Sena joins Steph Crugnola on Stacking Growth Snacks to talk about Establishing a Unique Brand Voice. In this episode Erik digs into the do's and don'ts of copywriting, how to approach a style guide, and staying ahead of the competition without sacrificing your why. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠…
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In this week’s live event, Chris discusses the complexities of unit economics, pipeline coverage, and go-to-market efficiency. He starts the session with a deep dive into the concept of revenue breakpoints and how they serve as critical metrics for analyzing business scalability from $20 million to $100 million ARR. Chris stresses the importance of…
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From Unpolished MBA Podcast: Megan Bowen, CEO of Refine Labs, joined us to discuss innovative marketing strategies. Megan, a recognized figure in the marketing industry with a 17-year career in B2B SaaS companies, shares insights on common marketing leadership mistakes under pressure for revenue targets, the necessity of organizational alignment, a…
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Chris joined Adam Kitchen live to talk about building momentum with content marketing in the B2B space. Chris shares his expert insights on setting the right KPIs and metrics, distributing content effectively, and ensuring it differentiates in a competitive landscape. He offers a fresh perspective on creating net new knowledge and leveraging techno…
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Eric Melchor LinkedIn Innovators Can Laugh LinkedIn Innovators Can Laugh Website B2B PodPros - B2B Podcast Ads LinkedIn B2B PodPros - B2B Podcast Ads Website Tom Hunt LinkedIn Tom Hunt X (Formerly Twitter) Tom Hunt Website Fame LinkedIn Fame Website Dragons’ Den - Male leggings? Song recommendation: Deadbeat Gospel by Barry Can't Swim Relaxation To…
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Senior Copywriter Erik Sena joins Steph Crugnola on Stacking Growth Snacks to talk about Establishing a Unique Brand Voice. In this episode Erik covers how to stay consistent with your brand's voice while finding ways to stand out and break through the noise in saturated markets. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…
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In this week’s live event, Chris starts with detailing essential strategies for sustaining business growth and optimizing go-to-market efficiencies. Chris emphasizes the importance of leveraging the slow month of August to build momentum for the end of the year, advocating for relentless dedication and a willingness to perform tasks others avoid. M…
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On this episode, Chris goes back to the roots of the podcast and interviews classic 4x4 collector Patrick Kesler. They discuss the beginning of Patrick's classic 4x4 passion and how he began building his well curated collection of International Harvesters and Toyota Land Cruisers. Patrick's collection has grown to include New Legend and Anything Sc…
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In our June Expert Session, Chris Walker was joined by Kyle Coleman, as they talk about Marketing in competitive categories. Chris and Kyle explore the vital strategies companies need to adopt to stand out in saturated markets, focusing on the power of differentiation, effective positioning, and leveraging novel technologies like generative AI. The…
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Chris joined David LaCombe to talk about essential mindsets for B2B marketers. David applauds Chris for his insightful teachings and delves into the critical role of mindset for marketers aiming to succeed in the B2B space. The discussion explains how understanding business objectives leads to crafting effective marketing strategies, changing marke…
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Tony Jamous LinkedIn Tony Jamous X Oyster HR Website Oyster HR LinkedIn Oyster HR X Vonage SMS API (formerly Nexmo) Website Nexmo LinkedIn Nexmo X Check out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcasts Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most …
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Senior Copywriter Erik Sena joins Steph Crugnola on this episode of Stacking Growth Snacks to talk about Establishing a Unique Brand Voice. In the episode Erik covers how to find your voice as a brand - the factors to consider, strategies to employ, the importance of finding your 'why', and the research that will help support your journey. See the …
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In this week’s live event, Chris started by covering the complexities and nuances of go-to-market strategies for B2B companies, focusing on the pivotal roles of the CEO and CFO. He discusses the seasonality of sales cycles, particularly the impact of summer months on deal closures, and how companies should align their forecasting and budgeting stra…
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Chris was joined by Peep Laja for an in-depth conversation on messaging. Dedicated to unraveling the significance of target customer insights, the discussion digs into the tangible impact that effective messaging and validation can have on demand generation strategies and sales velocity. This session is a deep dive into the processes and methodolog…
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Chris joined Mike Dias on the Scaleup Valley podcast to explore his career journey and the founding of Refine Labs and Passetto. He begins by discussing his early work in B2B companies, where he noticed a disconnect between market trends and traditional go-to-market strategies. His pivot to marketing in 2016 paved the way for the creation of Refine…
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Jesse Pujji LinkedIn Jesse Pujji Twitter Andrew Warner LinkedIn Andrew Warner Twitter Tinuiti x Ampush website Gateway X website Growth Assistant website Bootstrapped Giants podcast and newsletter Check out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcasts Confessions of a B2B Entrepreneur is handcrafted by our…
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Our host, Steph Crugnola, is joined again this week by Sidney Waterfall to talk about The Inbound Buying Experience! In this episode they focus on working with sales to increase conversion rates, including nailing the first meeting, making your research count, and making your CRM the source of all truth. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠You…
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