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Are you guilty of seeing a particular dog pose or expression on Instagram and wanting to capture it too, before really stopping to think if that was a nice experience for the dog or not? Today’s episode might make you uncomfortable but I challenge you to take a listen and then keep in mind all that you hear during this episode, for your future phot…
 
As pet photographers we are always looking for ways to give our clients a reason to stop saying “I’ll book that shoot.. One day”.. And instead, book now. Indian pet photographer, Prathima of Pawparazzi Pet Photography looked deep into the values of her culture to find a way to do just that - and it’s something that’s right in front of us and can ea…
 
Does it feel like every business around you is somehow switching to a subscription model except us pet photographers? All our software, education, even our own dogs food can be purchased on subscription. How would you like to jump on board this trend and improve your cash-flow? Today’s guest took inspiration from another photographer to launch an o…
 
Do you feel like you’re always chasing your tail? Like there’s always a huge to-do list and you just can’t get on top of it? You know you need a better system but implementing it is a whole other to-do list? If that all sounds familiar, tune in for today’s episode with Kim Hamblin where she shares actionable advice as we break down all the systems …
 
Do you know who knows which products truly sell the best? Or if you as a print-based photographer are genuinely busy or not? Your lab. They have unique insights into our industry and in this episode we has Patricia Won of GTA Imaging share the answers to questions like, how do I calibrate my monitor?”, “how do I make hanging prints easier for my cl…
 
Have you considered leasing or purchasing a commercial space to open a studio but always find the cost prohibitive, or the location is just never right? Beth Alexander found the same problem and so she decided to come up with a creative solution- a mobile studio which she had built from the ground up for a fraction of the price of a storefront! Tun…
 
How would you feel if you could say you’ve raised $250k for charity through pet photography and that those sessions were booked 6 months in advance? This is the reality for today’s guest who prior to Covid worked with Shelters all over the country but despite being proud of the fundraising efforts, he wishes he did it all differently! Key discussio…
 
If you’ve been looking for your next marketing idea, then today’s your lucky day because our latest podcast episode is out now and it’s all about Pet Photo Bingo. It’s a totally unique strategy that Marika Moffit launched and it’s a tonne of fun for you to play with your pet loving audience. Marika is an expert at building community and quirky mark…
 
There’s something for everyone in today’s interview with printing expert, Debbie Bedford from Loxley Colour. If you’re just starting to dip your toe into the world of printing, Debbie shared some great tips for selling prints online. And if you’re an established pet photographer interested in taking your products to the next level, you’ll love our …
 
Unhappy clients are an unpleasant, but inevitable, part of running a small business. And while negative feedback or criticism can feel like a real blow to our confidence - especially as photography is often such a personal, intimate service - there are strategies to handling unhappy clients that can turn the situation around. In today’s episode, Ca…
 
We all know that the business of pet photography can be challenging, and adding to that is the loneliness that can come with the self-employed life. In this member spotlight video episode we chatting with An Di all about the difference it can make to your business if you do get involved in the community of pet photographers. If you’d love to chat w…
 
Does the idea of doing an in-depth analysis of your competitors make your insides squirm? First of all - you’re not alone (because, same!) But our guest today, Julie Christie from Togs in Business, is insisting we do the hard work to really help our businesses. Tune in for a deepdive discussion into the most important elements of a good, useable ma…
 
Most of us start out as pet photographers because we love animals, and we love taking photos. We combine these two passions into a hobby, and at some point, that hobby becomes a source of income. Accepting payment for something that you truly enjoy is a strange concept in this modern world. Even once we start doing business orientated tasks, it can…
 
Like everything good in life.. we’ve grown! The podcast that Caitlin and I started in 2018 as a tiny passion project has since grown into so much more. The Pet Photographers Club is now a thriving community which hosts the awards, events, an active membership, delivers courses and more! With all this growth, we thought we better let you know what T…
 
As a pet photographer and an animal lover, you’re painfully aware of the limited lifetime that we get to spend with our pets. We all wish that they could be around forever - and we all know they won’t be. It’s often one of the most powerful reasons our clients hire us for a photoshoot - so how do we communicate it with sensitivity? In today’s inter…
 
So you haven't entered the International Pet Photographer of the Year Awards yet. I get it - it can be overwhelming trying to decide on which photo to pick, finding the time to enter - or maybe you're experiencing a lovely dose of imposter syndrome "there's no way I'd ever win, so why bother . . ." Well, I'm just popping on today to be your own per…
 
Imagine building up your pet photography business so that you had a luxury studio space with three employees, photographing 250 clients a year - and then closing it all down to roadtrip with your dog across the United States for three months of the year. Terrifying? Amazing? Our guest today swapped her high-end studio for the travelling van life, a…
 
If the extent of your branding stops after logo, colours and font, you NEED to tune into today’s interview with Abby Grace Springmann. She is an expert brand photographer, speaker and educator and in this interview Abby Grace teaches us all about how to build a brand that is deeper than just the visuals - including the test to take to find out your…
 
I challenge YOU! Whether you are just starting out in the world of pet photography, or you’re a seasoned pro, we could all use a little creative challenging. Pushing our photography not only benefits our client work and our portfolio, but it’s good for the soul. You’re a photographer after all - sometimes it’s too easy to get buried in the business…
 
Beautiful albums filled with portraits of their beloved pet are the perfect keepsake for our clients to treasure for a lifetime - but if you’re not currently offering albums it can be overwhelming to know where to start! What’s the best size, how much should you charge, how do you design them? We chatted to album expert, Alexandria Baugh from Queen…
 
The International Pet Photographer Awards have received global attention with articles in the New York Times, The Daily Mail, The Telegraph and more to celebrate the winners and the pet photography niche as a whole. With this years awards soon approaching, we wanted to give you a bit of insight into what to consider when choosing your images. Tune …
 
Pugs, Labradors, Dachshunds, Rottweilers - whatever the breed, there are crazy proud pet parents out there excited to celebrate them! Rebecca Kostka of Shy Wolf Photography has tapped into this breed enthusiasm with a marketing strategy that is bringing in new clients each month - tune into today’s episode to hear all about her Breed of the Month c…
 
Our guest today has raised thousands of pounds for dog charities with her trademarked “Catchathon” events and her latest event is garnering attention from news outlets all around the world. So we caught up with Carolyne Cowan of Carrie Southerton Dog Photography to ask her all about Catchathon, charitable marketing and how to host successful photo …
 
Have you started thinking about your entries for The 2022 International Pet Photographer of the Year Awards? Entries open on the 1st of May and we’ve got you covered with extra insight into what to enter and how to improve your potential entry, with our Peer Review session on 4th April (EST): https://www.thepetphotographersclub.com/peer-review-2022…
 
The Instagram algorithm is seriously favouring Reels at the moment, so if you're not already using them in your pet photography business - now is the time to start! Tune into today’s episode for Six Quick Tips for how to start using Reels. Need some extra help getting started? Check out the Pet Photographer’s Guide to Reels (with 45 Reel ideas, the…
 
Jenn Bays | Success Beyond the Lens Are you using Pinterest to grow your pet photography business? Or (like us!), is your Pinterest board full of photos of your dream house and recipes that you’ll never cook? Did you know that implementing a Pinterest strategy into your social media marketing is a really easy way to improve your Google ranking? Sta…
 
Ooops sorry - correct links to this week’s episode in this email!! We’re also releasing a bonus episode later this week, so if you’re new to the world of professional pet photography and keen to take the next step, stay tuned for that one! I've been working fulltime in my business, Ragamuffin Pet Photography, for over a decade now and it has become…
 
I remember exactly how I felt when starting my business. It was completely overwhelming. I just wanted someone to give me a checklist and say “here, do this” so today, I’m doing exactly that and sharing my 5 steps to creating a sustainable pet photography business. 1. KNOW YOUR NUMBERS 2. KNOW YOUR IDEAL CLIENT, THE EXPERIENCE THEY WANT & WHERE THE…
 
Alison Hockings | Alison Writely Are you worried that your website is a little bit . . . bland? As photographers, it can be easy to skip the copywriting and just focus on our images online, but words are powerful and catchy copy converts! In today’s interview, Alison Hockings from Alison Writely teaches us how to inject personality into your writin…
 
What are your business goals for 2022? If one of them is to feel more confident in your prices, (and increase your income) then todays episode is especially for you with my three steps for creating a profitable price list! Spoiler alert, it has nothing to do with the prices of the photographer down the road or multiplying your costs by a random num…
 
If you were seriously inspired by the award winning images in the 2021 International Pet Photographer of the Year Awards, then you won’t want to miss this very special video episode. It’s a deepdive discussion with the Category Winning photographers, Travis Patenaude (Action), Esther Rybczynski (Open) and Jackie Eke (Portrait). I asked them all abo…
 
This episode is a bit of a niche topic, but when I became pregnant, I discovered that there was really very little content out there about how to handle pregnancy and maternity leave when you are a fulltime solopreneur/photographer. To be honest, I felt a bit lost - when should I finish up shoots? How do I handle clients? When do I need to start ba…
 
Most photographers I know are so busy toward the end of the year that their marketing gets completely neglected and then in the new year, their calendars are empty. Hopefully you have a 12 month marketing calendar in place to avoid that, but if not, fear not- I’ve got you..! This episode today is to share my favourite campaign with you to ensure th…
 
Oh my goodness, it is ALMOST DECEMBER?! Where did 2021 go? To celebrate our annual Black Friday Super Sale, Kirstie and Caitlin took a look back through the 2021 Podcast Archives to pick out our personal top five AHA! moments. If you missed any of these episodes along the way, consider this your sign to go back and have a listen. Or just tune into …
 
When Sarah Stangl was faced with the unnerving realisation that her pet photography side hustle was not profitable enough to become her full-time job, she knew she’d have to either raise her prices, or quit altogether. She took the leap, bumped her prices by significant 75% and focused on creating incredible hiking dog photo experiences in the Swis…
 
Whether you're just starting out in the world of professional pet photography, or you're a seasoned pro, a familiar trap that many of us can fall into is creating photography for our clients and not ourselves. Creating a personal photography project will not only reignite your passion for your craft, but it can also seriously boost your business. T…
 
Charlotte & Craig | Unleashed Education Have you ever looked at your image and thought "something is just not quite right?" but you can't put your finger on what's making you uncomfortable? It could be one of many things; colour temperature, focus, the dogs expression, to name a few. Sometimes all we need is to step back to the fundamentals of phot…
 
Making the transition from an all-inclusive, digital only photographer, to offering products can be overwhelming. Firstly, there are so many suppliers, and each of them have so many unique products to choose from! And even once you choose products- how do you price them?! Then there is the file handling and the preparing images for print. Is it all…
 
So - be honest with us. Are you up to date with your blogging? Or are you like so many of your fellow photographers, so busy working on all the other areas of your business that blogging tends to fall by the wayside. Is blogging even still a thing these days, anyway?! Um yes, yes it is. Tune into our interview with Mikaela Vargas from Pet Marketing…
 
Chris Garbacz | Studio Ninja Managing a business can be stressful. You have a thousand and one hats to wear, and with that, means a never ending to-do list. As your business grows, so does that to-do list, but you don’t need to have an office full of sticky notes and an excel file with client details. You can have all those things in a CRM (client …
 
If you’re a pet photographer who works with - or would like to work with - pet businesses then you’ve likely already realised that everything you already know about working with private clients really isn’t applicable when you move to the B2B space. Throw into the mix that most of the commercial photography education out there doesn’t apply when de…
 
Changing up your session offerings to suit you better Like most of us, Angela Schneider of Big White Dog Photography in Spokane, WA, offered “standard” pet portraits in her local park. With some downtime during Covid, she rebranded to a name that suits her, and then took a moment to think about what she really enjoys and her adventure sessions were…
 
Every now and then we have a guest on the show who gives me the exact kick-up-the-bum I didn’t know I needed. Johl Dunn of JD Mindset Coaching is that guest! He was one of our most popular presenters at the Pet Photographers Conference earlier this year, so we just knew we had to get Johl back to the Pet Photographers Club to share more of his expe…
 
Don’t you wish you could be a fly on the wall watching the judging that goes on behind the scenes of the International Pet Photographer of the Year Awards? Well now you can be! We brought together the five judges of the 2021 Awards: Alice Loder, Cat Race, Craig Turner-Bullock, Sara Glawe and Caitlin J. McColl to share their top tips for pet photogr…
 
Goal Trackers Call with Ina J Photography | Big White Dog Photography and new member Suzy McCracken We kicked off Season 10 with a Goal Trackers call. Goal Trackers are a member perk- a way to get to know other pet photographers, discuss your current goals and get some feedback from others. This quarters I was joined by Ina, Angela and Suzy. In thi…
 
2021 International Pet Photographer of the Year Results The annual Awards are an annual celebration of the artistry and skill of professional and emerging pet photographers from all around the globe. This year, more than 2500 pet portraits were submitted by pet photographers located in 52 countries. The top 100 shortlisted images were released firs…
 
Optimising your Instagram Account for more clients Having thousands of Instagram followers is one thing- but having the right followers and then optimising your content to turn those followers into clients is a whole other project. Join Kirstie in this video episode as she shares her top nine tips for optimising your account- plus a special offer f…
 
Please tell me I’m not the only one who has always procrastinated writing my client blog posts! There seems to be a thousand other things to do in my business, so blogging inevitably gets pushed to the side and before I know it, it’s been months (years?!) since I last wrote a client session blog post. Which is really a shame because I know that the…
 
I want you to take a moment and open up your website. What is the story you’re telling? Is it all about your journey as a photographer, your style, maybe lists some awards and achievements? There’s a portfolio page, obviously - and probably a pricing page too (or “Investment”, if you fancy haha). Essentially what I’m asking is - is your website all…
 
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