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Turn your website into a high-ranking, conversion machine
Manage episode 364342461 series 3068318
Our guest today, Jeff Brown started his photography career in the defence force which gave him many opportunities. One of which was photographing the queen which of course he used as part of his branding message on his website when he ran his own studio. Today he spends his time helping other photographers grow their business. In today’s episode, we dive deep into branding and websites, and if you are a premium member Jeff gave some really practical advice in the second half to help you improve your website conversion, and stay at the top of Google!
WE COVERED:
- Jeff’s background
- How Jeff spent a £7500 grant to start his photography business
- What is a “brand”
- The importance of an easy-to-navigate website
AND IN THE MEMBERS-ONLY EXTENDED EPISODE:
- How to know what Google is ranking well
- What is EEAT
- The information that keeps people on your site, and actually helps convert them
- Is blogging still essential in 2023
- How to drive organise traffic to our site
MENTIONED LINKS:
Members: Listen to the members extended episode in the portal, or, in your favourite podcast player with the private RSS feed.
191 episódios
Manage episode 364342461 series 3068318
Our guest today, Jeff Brown started his photography career in the defence force which gave him many opportunities. One of which was photographing the queen which of course he used as part of his branding message on his website when he ran his own studio. Today he spends his time helping other photographers grow their business. In today’s episode, we dive deep into branding and websites, and if you are a premium member Jeff gave some really practical advice in the second half to help you improve your website conversion, and stay at the top of Google!
WE COVERED:
- Jeff’s background
- How Jeff spent a £7500 grant to start his photography business
- What is a “brand”
- The importance of an easy-to-navigate website
AND IN THE MEMBERS-ONLY EXTENDED EPISODE:
- How to know what Google is ranking well
- What is EEAT
- The information that keeps people on your site, and actually helps convert them
- Is blogging still essential in 2023
- How to drive organise traffic to our site
MENTIONED LINKS:
Members: Listen to the members extended episode in the portal, or, in your favourite podcast player with the private RSS feed.
191 episódios
Todos os episódios
×1 Getting paid to have other businesses market your pet photography - a golden strategy with Lisa Olsen 28:40
1 Rebranding after a decade of brand name recognition with Lindsay Baca 20:59
1 Collaborating with ambassadors and diversification when moving to a rural area with Brookyln Coverdale 21:36
1 How free publicity has shaped this pet photographers business with Belinda Richards 24:57
1 Thinking like a business person for pet photography success 26:07
1 Great communication, clear boundaries and firm policies make for a solid and profitable pet photography business for Jessica Wasik 17:13
1 From burn out to happiness in doing all the things with Allira Fontana 33:22
1 Don’t let fear hold you back with Alex Cearns 25:26
1 Guaranteeing a minimum $2000 sale with Jane Thomson 20:34
1 Clients are everywhere, but some areas are worth traveling to with Blue Amrich 20:50
1 Business lesson learned over 14 years+ as a pet photographer with Nicole Begley 23:49
1 Five Tips to Make Google Love your Website 35:48
1 Skipping the shortcuts and staying focused on a million dollar business goal as a pet photographer 24:22
1 The journey from dog sports to dog portraits with Michelle Crandall 23:23
1 Making the most of connections to start a business 23:33
1 Knowing your why and taking action leads to a high reward for Ina Jalil 31:20
1 How a structured business plan lead to a $200k first year in business 24:44
1 High sales start with a flawless processes, and a great location helps with Kim Buccheri 45:31
1 The power of a strong website for organic bookings with Angie Rose 17:55
1 25 years of dog photography with Margaret Bryant 19:33
1 This is how to start a profitable pet photography business 18:30
1 How a seamless client experience leads to a fully booked calendar with Carlos Alanis-Miljour 21:00
1 Demystifying the world of editorial photography with Shelley Paulson 21:17
1 Blogging and other tips for improving your SEO 25:22
1 Know what makes you happy and center your pet photography business around that 26:15
1 Pet Photography Success in a Developing Country 24:37
1 Using a move to set up a profitable pet photography business, the right way 22:06
1 Is it really the economy or have we just become lazy in business? 20:44
1 Just three years in business and consistently booking her calendar with $2800 sales averages 23:30
1 Your work is already good enough.. focus on connecting with your clients to improve your sales 21:26
1 Booking clients all over Europe who choose YOU instead of a cheaper local photographer 24:02
1 Photographers are three times more likely to experience mental illness 31:05
1 How to sell products to your clients, and get the ego boost that comes with it! 17:16
1 How we can do better by the dogs we photograph! 18:11
1 Understand your community in order to market successfully, create product desire and book often with Prathima Pingali 21:46
1 Improve your cash flow with a subscription offering with Cassie Latta-Johnson 17:30
1 Take control of your work-life balance by implementing these systems with Kim Hamblin 19:04
1 Your questions to a printing lab answered 16:58
1 Building a mobile pet photography studio 21:07
1 How Adam raised $250k for shelters and why he'd do it all differently if he could turn back the clock. 22:20
1 How to build community as a pet photographer 18:56
1 Tips for selling products through online galleries 16:34
1 S1212 | Five Steps for Handling Unhappy Photography Clients 14:23
1 S1211 | The difference a friend can make in this business with An Di Prima 18:11
1 Sub-niching as a pet photographer: hunting, underwater dogs and fall adventures 25:13
1 Offering a video service for pet parents 32:23
1 This is what success in the UK looks like as a pet photographer 28:07
1 Financial planning: what we need to know as professional pet photographers 28:09
1 The international Pet Photographer of the Year Awards- what’s new under the new hosts, Unleashed Education 58:02
1 Turn your website into a high-ranking, conversion machine 17:57
1 Show, don’t tell when it comes to injecting personality into your website copy 29:04
1 Co-hosting a super-charged event for a $6k mini-session day 19:04
1 This is what a million dollar studio looks like 29:01
1 Insights into the world of horse photography 27:51
1 From global brand management to commercial pet photography 27:17
1 European clients want product too, and they’ll pay for them! 19:23
1 Running a profitable part-time pet photography business while working full time 18:10
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