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As if niching into pet photography isn’t a defined enough market, today’s guest, Kristen Murray has gone even more specific and has created three sub-niches that she serves; bird hunts, underwater dogs and fall adventures- and it is working! Her clients are spending multiple thousands for wall art and box sets or albums, and better yet, she enjoys …
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We’ve all seen the popularity of video increase through social media over the last couple of years, but what about video for a more permanent solution? Something not only to be viewed once and posted as a Reel or Tik Tok, but to be held onto closely as a beautiful keepsake to refer back to time and time again. That’s what today’s guest, Andrea Fleu…
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Today’s guest is a videographer turned pet photographer after documenting his mum's senior dog for the last 6 months of her life. Fast forward to today, his website is ranking page one of Google in the highly competitive London market, and his layered marketing approach converts super well thanks to a refined enquiry process. I’m talking about Alex…
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Today’s guest studied photography in college but gave it up after a professor convinced her that she lacked creativity. Fast forward a decade or two, and she not only has a successful full-time pet photography business, but she’s also embracing all that AI offers as a creative outlet! I’m talking about Carol Arscott and no matter if the world of AI…
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I never quite understood the exact role of a financial planner. I mean, I have an accountant? Don't they basically cover the same thing? Do I also need to pay another finance person? In today's show, that question, among many others were answered. And look, I know finances aren't usually a crowd favourite topic among us creatives, but I did get an …
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The International Pet Photographer of the Year Awards is the biggest of its kind! It was hosted by us here at The Pet Photographers Club until last year, and it's now under new management with Unleashed Education as the host. They've introduced a few changes which will ensure the competition can continue into the future and so this week I had Craig…
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Our guest today, Jeff Brown started his photography career in the defence force which gave him many opportunities. One of which was photographing the queen which of course he used as part of his branding message on his website when he ran his own studio. Today he spends his time helping other photographers grow their business. In today’s episode, w…
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You’ve heard it a thousand times before.. “add personality to your website” but.. What does that even mean other than saying “Hey I’m your wine-loving pet photographer?”.. Well today’s interview with Austrian based elopement photographer and copywriter extraordinaire, Mariah Wall has got you covered. WE COVERED: How to get started with improving co…
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Do you always here that one of the best marketing avenues is to attend dog-friendly events to get in front of the right audience.. But, there aren’t any around you.. Or not enough? Then tune in to today’s episode to hear how our guest created her own dog day out, and it wasn’t even as overwhelming as that sounds! WE COVERED: Why Kelly got into pet …
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You are in for a real treat with today's episode- John runs not one, but two studios, and over the last couple of years has focused his marketing to become known as an expert pet photographer, despite offering other genres and today, 70% of his million dollar revenue comes from pet photography! It is a not-to-be-missed, long interview so pop your h…
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If the horse world intrigues you.. But you’re not quite sure about offering equine portraits, do not miss this episode with two of the world's most respected equine photographers, Emily Hancock and Hannah Freeland of Training Barn. We discussed if and how a pet photographer can also offer horse photography but then we went well and truly beyond tha…
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How would you like to have repeat clients, purchasing only digitals, coming back to you multiple times per year? That’s what your calendar can look like as a commercial pet photographer. Today’s guest, Rowan Williams has a background in high level marketing and brand management- and today uses that knowledge to successfully offer commercial pet pho…
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Todays guest is Chris Miller, one half of the husband-wife team behind MIL Pet Photography in the UK. He photographs 30 clients a year as his version of semi retirement and in todays episode he shared why it’s worth setting up LinkedIn for your pet photography, and finding a couple of minutes a day to dedicate to the platform. WE COVERED: Working a…
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Today’s guest, Mareike Konrad was one of Europe’s first, if not the first, professional pet photographer. She started her business 12 years ago doing what most of you are doing today- selling digital only packages at unsustainable prices. She quickly realized that in order to put food on her table, something had to change. After reaching out to new…
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If you’re interested to know if you can run a profitable pet photography business part-time, today’s guest, Hanako Soncini is sure to inspire. She is Swiss, living in Canada, working full time as a teacher and on top of that, shooting for 30 paying clients a year- mostly only in the Summer break! She spends winter working on her marketing plan and …
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If you are feeling like you’re stuck in an echo-chamber of information, today’s guest is sure to show you a different way. I’m chatting with german photographer Anika Lauer. She started off as a wedding photographer, then transitioned into pets and opened a studio space which she shares with a newborn photographer, even though she is now combining …
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Did you know that photographers are three times more likely to experience mental illness than the general population? We’re kickstarting Season 14, and the podcast for 2023 with a conversation around this very important topic with Jessica McGovern from That Tog Spot who not only shares her own experiences, but has also extensively researched Mental…
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Today’s interview topic might not excite you- but it certainly is a useful one! We’re talking insurance. I learned from personal experience the importance of a good insurance policy, you’ll hear all about that and how luck was on my side in the interview! Other than my story, you’ll learn what means what in your policy and about the application for…
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Are you selling digital only but would love to sell more product? Or perhaps you offer product but you find you can’t sell it? In today’s episode I chatted all about selling product with Maggie Robinson. We also covered the impact of booking a shoot for yourself, how her background in sales helps her in photography and the benefit of IPS that no on…
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Are you guilty of seeing a particular dog pose or expression on Instagram and wanting to capture it too, before really stopping to think if that was a nice experience for the dog or not? Today’s episode might make you uncomfortable but I challenge you to take a listen and then keep in mind all that you hear during this episode, for your future phot…
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As pet photographers we are always looking for ways to give our clients a reason to stop saying “I’ll book that shoot.. One day”.. And instead, book now. Indian pet photographer, Prathima of Pawparazzi Pet Photography looked deep into the values of her culture to find a way to do just that - and it’s something that’s right in front of us and can ea…
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Does it feel like every business around you is somehow switching to a subscription model except us pet photographers? All our software, education, even our own dogs food can be purchased on subscription. How would you like to jump on board this trend and improve your cash-flow? Today’s guest took inspiration from another photographer to launch an o…
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Do you feel like you’re always chasing your tail? Like there’s always a huge to-do list and you just can’t get on top of it? You know you need a better system but implementing it is a whole other to-do list? If that all sounds familiar, tune in for today’s episode with Kim Hamblin where she shares actionable advice as we break down all the systems …
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Do you know who knows which products truly sell the best? Or if you as a print-based photographer are genuinely busy or not? Your lab. They have unique insights into our industry and in this episode we has Patricia Won of GTA Imaging share the answers to questions like, how do I calibrate my monitor?”, “how do I make hanging prints easier for my cl…
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Have you considered leasing or purchasing a commercial space to open a studio but always find the cost prohibitive, or the location is just never right? Beth Alexander found the same problem and so she decided to come up with a creative solution- a mobile studio which she had built from the ground up for a fraction of the price of a storefront! Tun…
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How would you feel if you could say you’ve raised $250k for charity through pet photography and that those sessions were booked 6 months in advance? This is the reality for today’s guest who prior to Covid worked with Shelters all over the country but despite being proud of the fundraising efforts, he wishes he did it all differently! Key discussio…
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If you’ve been looking for your next marketing idea, then today’s your lucky day because our latest podcast episode is out now and it’s all about Pet Photo Bingo. It’s a totally unique strategy that Marika Moffit launched and it’s a tonne of fun for you to play with your pet loving audience. Marika is an expert at building community and quirky mark…
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There’s something for everyone in today’s interview with printing expert, Debbie Bedford from Loxley Colour. If you’re just starting to dip your toe into the world of printing, Debbie shared some great tips for selling prints online. And if you’re an established pet photographer interested in taking your products to the next level, you’ll love our …
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Unhappy clients are an unpleasant, but inevitable, part of running a small business. And while negative feedback or criticism can feel like a real blow to our confidence - especially as photography is often such a personal, intimate service - there are strategies to handling unhappy clients that can turn the situation around. In today’s episode, Ca…
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We all know that the business of pet photography can be challenging, and adding to that is the loneliness that can come with the self-employed life. In this member spotlight video episode we chatting with An Di all about the difference it can make to your business if you do get involved in the community of pet photographers. If you’d love to chat w…
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Does the idea of doing an in-depth analysis of your competitors make your insides squirm? First of all - you’re not alone (because, same!) But our guest today, Julie Christie from Togs in Business, is insisting we do the hard work to really help our businesses. Tune in for a deepdive discussion into the most important elements of a good, useable ma…
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Most of us start out as pet photographers because we love animals, and we love taking photos. We combine these two passions into a hobby, and at some point, that hobby becomes a source of income. Accepting payment for something that you truly enjoy is a strange concept in this modern world. Even once we start doing business orientated tasks, it can…
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Like everything good in life.. we’ve grown! The podcast that Caitlin and I started in 2018 as a tiny passion project has since grown into so much more. The Pet Photographers Club is now a thriving community which hosts the awards, events, an active membership, delivers courses and more! With all this growth, we thought we better let you know what T…
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As a pet photographer and an animal lover, you’re painfully aware of the limited lifetime that we get to spend with our pets. We all wish that they could be around forever - and we all know they won’t be. It’s often one of the most powerful reasons our clients hire us for a photoshoot - so how do we communicate it with sensitivity? In today’s inter…
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So you haven't entered the International Pet Photographer of the Year Awards yet. I get it - it can be overwhelming trying to decide on which photo to pick, finding the time to enter - or maybe you're experiencing a lovely dose of imposter syndrome "there's no way I'd ever win, so why bother . . ." Well, I'm just popping on today to be your own per…
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Imagine building up your pet photography business so that you had a luxury studio space with three employees, photographing 250 clients a year - and then closing it all down to roadtrip with your dog across the United States for three months of the year. Terrifying? Amazing? Our guest today swapped her high-end studio for the travelling van life, a…
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If the extent of your branding stops after logo, colours and font, you NEED to tune into today’s interview with Abby Grace Springmann. She is an expert brand photographer, speaker and educator and in this interview Abby Grace teaches us all about how to build a brand that is deeper than just the visuals - including the test to take to find out your…
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I challenge YOU! Whether you are just starting out in the world of pet photography, or you’re a seasoned pro, we could all use a little creative challenging. Pushing our photography not only benefits our client work and our portfolio, but it’s good for the soul. You’re a photographer after all - sometimes it’s too easy to get buried in the business…
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Beautiful albums filled with portraits of their beloved pet are the perfect keepsake for our clients to treasure for a lifetime - but if you’re not currently offering albums it can be overwhelming to know where to start! What’s the best size, how much should you charge, how do you design them? We chatted to album expert, Alexandria Baugh from Queen…
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The International Pet Photographer Awards have received global attention with articles in the New York Times, The Daily Mail, The Telegraph and more to celebrate the winners and the pet photography niche as a whole. With this years awards soon approaching, we wanted to give you a bit of insight into what to consider when choosing your images. Tune …
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Pugs, Labradors, Dachshunds, Rottweilers - whatever the breed, there are crazy proud pet parents out there excited to celebrate them! Rebecca Kostka of Shy Wolf Photography has tapped into this breed enthusiasm with a marketing strategy that is bringing in new clients each month - tune into today’s episode to hear all about her Breed of the Month c…
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Our guest today has raised thousands of pounds for dog charities with her trademarked “Catchathon” events and her latest event is garnering attention from news outlets all around the world. So we caught up with Carolyne Cowan of Carrie Southerton Dog Photography to ask her all about Catchathon, charitable marketing and how to host successful photo …
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Have you started thinking about your entries for The 2022 International Pet Photographer of the Year Awards? Entries open on the 1st of May and we’ve got you covered with extra insight into what to enter and how to improve your potential entry, with our Peer Review session on 4th April (EST): https://www.thepetphotographersclub.com/peer-review-2022…
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The Instagram algorithm is seriously favouring Reels at the moment, so if you're not already using them in your pet photography business - now is the time to start! Tune into today’s episode for Six Quick Tips for how to start using Reels. Need some extra help getting started? Check out the Pet Photographer’s Guide to Reels (with 45 Reel ideas, the…
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Jenn Bays | Success Beyond the Lens Are you using Pinterest to grow your pet photography business? Or (like us!), is your Pinterest board full of photos of your dream house and recipes that you’ll never cook? Did you know that implementing a Pinterest strategy into your social media marketing is a really easy way to improve your Google ranking? Sta…
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Ooops sorry - correct links to this week’s episode in this email!! We’re also releasing a bonus episode later this week, so if you’re new to the world of professional pet photography and keen to take the next step, stay tuned for that one! I've been working fulltime in my business, Ragamuffin Pet Photography, for over a decade now and it has become…
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I remember exactly how I felt when starting my business. It was completely overwhelming. I just wanted someone to give me a checklist and say “here, do this” so today, I’m doing exactly that and sharing my 5 steps to creating a sustainable pet photography business. 1. KNOW YOUR NUMBERS 2. KNOW YOUR IDEAL CLIENT, THE EXPERIENCE THEY WANT & WHERE THE…
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Alison Hockings | Alison Writely Are you worried that your website is a little bit . . . bland? As photographers, it can be easy to skip the copywriting and just focus on our images online, but words are powerful and catchy copy converts! In today’s interview, Alison Hockings from Alison Writely teaches us how to inject personality into your writin…
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What are your business goals for 2022? If one of them is to feel more confident in your prices, (and increase your income) then todays episode is especially for you with my three steps for creating a profitable price list! Spoiler alert, it has nothing to do with the prices of the photographer down the road or multiplying your costs by a random num…
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