The future of the Internet is mobile. Mobile Presence examines all things mobile from devices to software, services and SEO. Mobile Presence discussed current topics regarding mobility in a world increasingly without wires.
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Times Internet’s Vivek Girotra on Increasing FinTech App Retention and Meeting Engagement Goals
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If you want your FinTech app to thrive, perfect your lifestyle marketing system. That’s what Times Internet’s VP of Growth Marketing, Vivek Girotra, recommends. In episode #484, our host Peggy Anne Salz questions Girotra on best practices for FinTech apps to increase user retention and meet engagement goals. Girotra implores marketers to leverage m…
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Influential’s Ryan Detert On How Marketers Can Match Up With Influencers That Elevate Brand And Revenues
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There are influencers for every brand – but not every influencer is a good match. In episode #483, our host Peggy Anne Salz asks Ryan Detert, CEO of Influential, the world’s largest influencer marketing company, how to choose influencers that deliver high ROI and compelling content. Ryan shares his vision of the Creator Economy and weighs in on the…
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Surprising Shortcuts From Jarrett Thomas To Polish Your Personal Brand And Power Effective B2B Marketing
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Personal brand-building can be a 24/7 job – but there are a few shortcuts that let you burnish your brand in less time and with more impact. In episode #482, our host Peggy Anne Salz asks Jarrett Thomas, a social media consultant, influencer and host of the personal branding podcast More Than a Title. It’s a candid and humorous exchange when Jarret…
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Lessons From The Gaming Industry On Creating Viral Hits That Build Communities
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The gaming industry has always been ahead of the pack in terms of building communities through social media. Gaming companies have the knack of bringing together technology, social media strategy, viral video, and influencer marketing to generate buzz and attract fans. In episode #481, our host Peggy Anne Salz asks Shawn Silverman, Social Marketing…
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ConsultMyApp’s Mike Rhodes Shares Strategies For Becoming A Revenue Machine
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If you want revenue, be ruthless. That’s the philosophy of Mike Rhodes, CEO and Founder of ConsultMyApp (CMA). In episode #480, our host Peggy Anne Salz talks with Mike, who reminds us that mobile marketing companies are under pressure to deliver value faster. This, he says, means expanding beyond acquisition to ensure new users stay loyal to your …
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How Streaming Platform ZEE5 Global Goes Beyond A/B Testing To Achieve Stellar Results
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How did ZEE5 Global build the platform, the content and the marketing muscle to become the top-ranking app for South Asian entertainment across 190+ countries, as well as the number one spot in the U.S and the U.K and the number two spot in Europe? Part of the credit goes to the content (a slate of 200,000 hours of on-demand content that includes o…
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Keep It Simple! Meesho On Creating Shopping Experiences That Turn Browsers Into Buyers [Part 2 of 2]
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How do you make a great product, tailor it to your target audience and make sure shoppers keep coming back? It’s a tall order, but Meesho, the ecommerce app also crowned the breakout app of 2022, shares how focusing on personalization (and price) converts window shoppers into loyal buyers. In episode #478, part two of a two-parter, our host Peggy A…
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Listen Or Die: Ecommerce App Meesho On The Importance Of Hearing Your Customers [Part 1 of 2]
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Understanding your customers starts with listening to their needs. In practice, this means conducting ongoing conversations with your customers, using their preferred channels and delivering the messaging they appreciate. Meesho, a leading online shopping and reselling platform, is taking it a giant step further by turning customer listening into a…
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Tim Hyde Shares The Secrets Behind Effective Facebook Ads
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With 2.91 billion monthly active users, Facebook is the third most visited website in the world. But why is it so difficult to get your ads noticed on Facebook? In episode #476, our host Peggy Anne Salz speaks with Tim Hyde, CEO and Founder of TWH Media, a social media marketing company that’s worked with Amazon, Dreamworks, and Adidas. He shares h…
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Surprising Alternatives To Grow Your Gaming App
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VC funding, which was once red hot, is cooling down. What are good alternatives for acquiring new players without breaking the bank? In episode #475, our host Peggy Anne Salz speaks with Martin Macmillan, CEO of Pollen VC, which gives credit lines for app and game publishers to fund their user acquisition programs. He talks about the coming winter …
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Mobile App Video Ads: Appagent’s How-To On How To Wow Your Audience In 5 Seconds Or Less
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You’ve got seconds to grab audience attention with your mobile app video ads. But how do you craft a story that’s compelling enough to get viewers to install? In episode #474, our host Peggy Anne Salz talks with Peter Fodor, Founder and CEO of AppAgent, an award-winning app marketing agency. His recent ebook outlines how to get the best ideas for a…
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Keep On Trackin’: Replai Shares AI-Driven Analytics To Optimize Your Video Ads
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Video is killer content, and over 90% of companies gain customers with the help of videos that grab their attention. But how do you know your video is a hit or a miss? In episode #473, our host Peggy Anne Salz talks with Joao Viera da Costa, CEO of Replai, an AI-driven video analytics company. Discover how their automated tagging system makes it po…
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Yodel Mobile’s Mick Rigby on Getting Your App Onto the Infinite Growth Loop
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Growth loops — those closed systems where monetization and user acquisition merge into a repeating cycle of growth — are powerful systems that break the silos of acquisition, product, and monetization. But how do you get them to work? In episode #472, part of the special retention marketing series sponsored by CleverTap, Mick Rigby, CEO of Yodel Mo…
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Best-Selling Author And Futurist Byron Reese On The Power Of Brand Storytelling
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As humans, we are hard-wired to tell and share stories. We also gravitate to brands that tell a compelling story that connects with us on an emotional level. So, how do marketers shape narratives that resonate with their audiences? In episode #471, our host Peggy Anne Salz talks with Byron Reese, author of the upcoming book Stories, Dice, and Rocks…
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Tilting Point’s Hunter Bulkeley Talks Profits, Purpose And How To Keep Players Engaged
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While gamers spent $21.4 billion in their favorite games in Q2, the question remains: how do you persuade players to keep investing in your game? In episode #470, our host Peggy Anne Salz talks with Hunter Bulkeley, Senior Product Manager at Tilting Point, an award-winning free-to-play games publisher that empowers indie developers to grow and acce…
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Bango Shows How Marketers Can Survive The App-ocalypse And Bring Zombie Users Back To Life
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Apple restricts identifiers, Google continues to phase out third-party cookies, and everyday marketers awaken to new challenges as they seek to address users that offer value for money. Some are calling it the end for audience targeting. Bango, a company whose technology and platform enables online payments for merchants and app developers, calls i…
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How Storyly Helps Brands Tell Their Stories More Effectively
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With 500+ million people using Instagram Stories and 50+ million using TikTok daily, it’s clear storytelling is a powerful way to connect people. And Storyly has found a niche helping brands tell their stories. In episode #468, our host Peggy Anne Salz talks with İrem Işık, Head of Marketing at Storyly, a company that uses an SDK so companies can s…
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Sticht Shares How To Make Your Marketing More Human And Reveals the UGC Stack
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Consumers trust content created by people, not just brands. But where do you source user-generated content (UGC), and how do you harness the power of user-generated video to build brand and grow your reach? In episode #467, our host Peggy Anne Salz talks with Mike Christensen, CEO & Founder of Stitcht, an engagement platform helping brands create v…
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How Rootd Bootstrapped Its Way To Becoming The Go-To App To Help Us Cope
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With 6.8 million adults in the U.S. suffering from generalized anxiety disorder, and only 43.2% receiving treatment, there’s a huge opportunity for tech to step in. This is precisely what Rootd did — they now help 1.7 million users and are a shining example of how you can bootstrap your app to have reach and impact. In episode #466, our host Peggy …
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How Press Sports Harnessed Real Community And Relevant Communications To Build “TikTok For Athletes”
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Think TikTok for sports, and then add LinkedIn to help athletes and coaches connect. It’s the winning recipe that has allowed Press Sports to build a committed community of over 250,000 users across 70 countries. In episode #465, part of the special retention marketing series sponsored by CleverTap, our host Peggy Anne Salz talks with Drew Williams…
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How M2Catalyst’s Network Cell Info App Taps Crowdsourcing And Customer-Centricity To Grow Active Users by 2x
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Finding the best signal strength can be a challenge, but Network Cell Info, one of a portfolio of apps from M2Catalyst, is helping users monitor, measure, and share cell network coverage data. The crowdsourcing approach doesn’t just enable users to have a voice in cell coverage; it also drives engagement and participation by simply being part of th…
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Grow.co’s Adam Lovallo Tells Us Why Growth Means Retention
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When Grow.co started its MAU annual conference for mobile acquisition nearly a decade ago, it helped pave the way for “growth marketing” to become a staple in tech jargon. And with MAU’s bold return to Las Vegas as an in-person event after two years of virtual conferences, the focus is now solidly on retention. In episode #463, our host Peggy Anne …
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For Koinworks, Customer Retention Entail Building Trust Via Financial Literacy
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When you’re a financial super app with the largest peer-to-peer lending platform in your country and you’re serving the underbanked and unbanked sectors by making it easy for their SMEs to get a loan, you’re going to run into some challenges. In episode #462, part of the special retention marketing series sponsored by CleverTap, we hear how Koinwor…
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Purchasely Co-Founder Shares How Marketers Can Personalize Paywalls To Drive Subscriptions
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Marketing can never be one-size-fits-all, and that goes double if you have a subscription app. To reach potential subscribers in the right context and reinforce the decision to commit to recurring costs requires new thinking, flexible pricing, and a fresh approach to subscription billing models. In episode #461, our host Peggy Anne Salz talks with …
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Nymbl Science’s Lo Schroeder Reveals How Marketers Can Boost Retention Through Hyper-Personalization
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Falling is a serious problem for senior adults, but one app takes on the challenge. Nymbl Science, a top-ranked app in the health and fitness category, harnesses hyper-personalization and a novel approach to training to help users improve their lives. The app pairs simple physical exercise with cognitive brain puzzles to drive a 35% decrease in cal…
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Yoke Network Shows How Working With Influencers Fuels App Installs And Brand Engagement
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If it seems like every brand is marketing on TikTok these days, that’s because it works. But more interest, massive returns, and eye-popping virality have created a complex and crowded space. The fierce competition calls for brave measures and that is where Yoke Network has made its mark with an easy way to connect the right influencers with the ri…
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Chief Customer Officer Abhishek Gupta Reveals How Brands And Retailers Can Win With Hyper-Personalization
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Consumer expectations of personalization are at an all-time high. Recent McKinsey research shows that 71% of consumers expect companies to deliver personalized experiences. But is it enough to meet consumer needs and clinch the deal based on a knowledge of past behavior and purchases? Or should companies be bolder and adapt marketing, messaging, an…
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How Yummy Is Personalizing Experiences To Grow Revenue And Retention
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If you’ve ever ordered food delivery or hailed a ride in Venezuela, Bolivia, Peru, Chile, Ecuador, or Panama, then you know how ubiquitous Yummy is. They boast a 2,860% year-over-year growth in completed orders. It’s quick and quality service that keeps customers loyal and caught the attention of fast-food chain KFC, which has negotiated an exclusi…
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Hello, Exit Strategy: BlueThrone Lets You Calculate How Much Your App Is Worth
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After being driven to build a great app, how do you know it’s a commercial success? And if it is, when and how do you make the call to exit? BlueThrone has a valuable checklist and calculator to help you quantify the value of your app, so you can be ready to sell it off should you decide to cash in and move on. In episode #456, our host Peggy Anne …
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HUD’s Edward Chen Shares The Secret To A Successful Dating App: Make It Female-Friendly
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Can an app that emphasizes authenticity and being straightforward actually succeed in such a crowded space as online dating? Apparently, when you focus on creating a safe experience for women, success comes flying at you. In episode #455, part of our Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz talks with Edward Chen, Fo…
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How Mainframe Industries’ Jasmin Dahncke Builds Game Experiences You Won’t Want To Leave
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What does it take to design a user experience that captures the attention of gamers and keeps them coming back? And how does one pivot from a design and UI background to building the complete user experience in a game? In episode #454, our host Peggy Anne Salz catches up with Jasmin Dahncke, Senior UX Designer at Mainframe Industries, an independen…
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The Death Of The Advertising Cookie: Adam Broitman On Marketing’s Path Forward
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The obstacles that marketers now face in a privacy-first world are tremendous. But forcing marketers to get back to the basics of customer-centricity in both product and communication is a great thing. In episode #453, part of our Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz catches up with Adam Broitman, Associate Partn…
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How Muuv Labs Harnesses Personalization And Podcasts To Help App Users Reach New Heights
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The race is one for fitness companies to become next-gen personal wellness providers. But reaching this goal demands marketers harness personalization, recommendations and well-timed notifications to build audience and drive loyalty. In episode #452, part of our Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz talks with Kim…
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YouNow Share Its Sure-Fire Strategy To Inspire Creators To Create
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Social apps and platforms thrive and grow when community members create and share. But how can marketers encourage expression, and what are the best ways to incentivize action, drive loyalty, and fuel the fandom that brings creators and audiences close together? In episode #451, part of our Reimagine Growth series sponsored by CleverTap, our host P…
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Applovin Tells Us Why Independent App Creators Can Expect A Windfall Of Opportunity in 2022
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By the end of this year, mobile users will have downloaded nearly 140 billion new apps. The good news: That’s 10 billion more than in 2020 and 20 billion more than in 2019. The even better news: The way is clear for smaller app owners and creators to have a massive impact with apps that cater to a lucrative “long tail” of audience needs. In episode…
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Learn Gen Z Habits And Preferences To Up Your B2B Marketing Game in 2022
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Mobile is our collective go-to for daily life and shopping, and this pattern also defines B2B commerce. New research from Chicago-based digital consultancy Rightpoint draws from consumer surveys to show how savvy brands can translate consumer experiences into B2B sales. In episode #449, our host Peggy Anne Salz catches up with Phillip Jackson, Chie…
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AppRadar On Using In-App Events To Reach Users And Rocket ASO Results
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In-app events, a new feature of iOS 15, allow app developers and marketers to promote content and events in their app in multiple places throughout the App Store. The immediate benefit is buzz, but optimizing placement delivers a massive boost to organic visibility and discoverability. In episode #448, our host Peggy Anne Salz catches up with Thoma…
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How Fast-Growing Streaming Service Shahid Avoids Cancellations To Drive Subscriber Loyalty
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From music and movies to meals and clothing, the subscription economy is firing on all cylinders. But marketers who want to cash in on the opportunity have to do more than sell one-time transactions to consumers. They have to tap real-time data and harness relevant context to remove friction and rocket conversions. In episode #447, part of our Reim…
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Digital Turbine And Fyber Help Marketers Place Their Bets In The Adtech Game
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A raft of deals in the ad tech space is driving consolidation and the growth of super-networks. These titans aren't just achieving impressive size and scale. Many are acquiring the capabilities and components to be one-stop-shops for everything from marketing intelligence to measurement. What does this mean for advertisers and publishers? How shoul…
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AppsFlyer’s Ronen Mensa On Massive Mobile Marketing Consolidation and a New Metric With Huge Importance
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Mobile marketers are pros at measuring profits, but how can they gauge the level and the value of the customer experience their campaigns deliver? In episode #445, part of our Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz catches up with Ronen Mense, President, Managing Director - APAC at AppsFlyer. The mobile attribution…
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Verve Shares How Mobile Marketers Can Use Device Data To Tackle Targeting In A Post-IDFA World
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A new episode Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacyPor WMR.FM
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How One Fast-Growing Global Fintech App Automates And Localizes 80+ Customer Journeys
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Consumers are hooked on fintech apps, and time spent using them is off the charts. It’s a global shift in behavior that presents marketers with an unparalleled opportunity to engage customers primed to act -- provided they also localize and personalize messaging to meet consumer needs. In episode #443, part of our Reimagine Growth series sponsored …
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Fuelling Yout Content Engine To Create More Blogs, Posts and Videos That Sound More Like You
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Publish or perish. It sounds extreme but creating new, frequent, and insightful content is a healthy and necessary practice of any business or brand. But how do you turn up the volume and magnify the reach of your content without hiring staff or putting in late hours? In episode #440, our host Peggy Anne Salz catches up with Kate Bradley Chernis, F…
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How B2B Ledger App Khatabook Personalizes Customer Education To Fuel Growth
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Good apps help users get stuff done. Great apps show them how, by harnessing customer education and personalized messaging to providing guidance and instruction that creates value for everyone. In episode #439, part of our Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz talks with Manasi Shah, Head of Communications at Khat…
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Quixy Shows How No-Code Tools Makes Companies Agile And Consumers Engaged
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For consumers, mobile apps are the go-to for everything from shopping to streaming. For businesses, they are the on-ramp to agility and added value. Meeting the needs of both will require a massive number of new apps in an incredibly short time. Analysts reckon 500 million digital apps and services will need to be created by 2023. That's where no-c…
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Working With Agencies To Get Better Ad Partner Deals And Other Big Wins
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Your performance marketing agency doesn’t just help buy media or choose channels. Their role is expanding to become your champion, watching your back so you can negotiate better deals with your ad network partners, and offering advice to help you reach deep-funnel goals. In episode #440, our host Peggy Anne Salz catches up with Liz Emery, Senior Di…
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Harness The Homescreen To Drive App Installs, Ignite Brand Interaction And Remove Friction
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If you think the work to engage and convert app users kicks into high gear after the install, think again. This approach overlooks a golden opportunity to engage consumers on the home screen at the time of device activation. It's a critical stage in the customer journey when Digital Turbine and its on-device media platform powers frictionless app a…
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Connecting The Right Data Types To Personalize Experiences Customers Love
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Data is like snow, it comes in a wide variety, and the sheer volume of it can catch you by surprise. From demographic data to behavioral data, it’s easy to get lost in the details. But smart marketers take a more holistic approach, prioritizing the right data types to drive customer engagement. In episode #437, part of our bi-weekly series Reimagin…
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Cutting-Edge Strategies for Monetizing Your Mobile App With Subscriptions
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Mastering the capabilities needed to reach a critical mass of subscribers is not the same skillset (and data set) marketers need to monetize and retain customers willing to commit to recurring costs. In episode #436, our host Peggy Anne Salz catches up with Dan Burcaw, co-founder and CEO at Nami ML. This SaaS provider helps mobile app developers at…
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Solving the Monetization Gap With Mediation-As-A-Service Firm Aequus
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The mobile app space is red-hot with acquisitions, sparking a whirl of chatter about who might get picked up next. For gaming apps, the key to driving up value is monetization, most often through ads. But how can gaming publishers work together with ad tech companies to compete and win in a market rife with uncertainty and distrust over conflicts o…
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