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Last summer, something monumental happened. One of Uncuffed's founding producers, Greg Eskridge, came home after more than 30 years in prison. In this episode we’ll bring you back to that emotional day last summer when he walked out of the San Quentin gates, free at last. Our work in prisons is supported by the California Arts Council, the California Department of Corrections and Rehabilitation, independent foundations, and donations from listeners like you. Learn more, sign up for Uncuffed news, and support the program at www.weareuncuffed.org Follow us @WeAreUncuffed on Instagram and Facebook Transcripts are available within a week of the episode coming out at www.kalw.org/podcast/uncuffed…
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Conteúdo fornecido por Dr. James F. Richardson. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Dr. James F. Richardson ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Who is it For? Founders of CPG start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you, not the other way around. When? Every month. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com If you want to take my founder's Quiz to see if you are ready for exponential growth, please visit : www.premiumgrowthsolutions.com/founder_resources and sign up for my e-mail list to download it. Transcripts and an entire episode library are on my podcast site. https://www.premiumgrowthsolutions.com/podcast
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137 episódios
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Conteúdo fornecido por Dr. James F. Richardson. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Dr. James F. Richardson ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Who is it For? Founders of CPG start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you, not the other way around. When? Every month. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com If you want to take my founder's Quiz to see if you are ready for exponential growth, please visit : www.premiumgrowthsolutions.com/founder_resources and sign up for my e-mail list to download it. Transcripts and an entire episode library are on my podcast site. https://www.premiumgrowthsolutions.com/podcast
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137 episódios
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×Believe it or not, I used the same fieldwork techniques to build my own B2B brand that I urge you to deploy in my book. In this episode, I explain how I used a flywheel of goodwill connecting tradeshows to LinkedIn to build my business. Fans are critical oxygen for any entrepreneur. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com…

1 Episode 136 - Updated Edition of Ramping Your Brand! 8:54
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In ten days, the updated and expanded edition of Ramping Your Brand goes live in all formats. In this episode, I go over what has changed and why you should grab a copy even if you have the 1st edition. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com…

1 Episode 135 - What is YOUR Founder Superpower? 9:02
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American media loves to reinforce the ideal of the visionary entrepreneur who ‘bootstraps’ to glory with no initial resources. The reality is that those who do pull this off usually have one or more superpowers as they started. My growing case study research suggests that having one of the following superpowers is key to beating the odds of making it through the Phases. Make sure you have one BEFORE you start. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com…

1 Episode 134 - Why Artisan Pricing Doesn’t Scale in CPG 13:04
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One of the more common problems lurking at the Fancy Foods show, if you’ve ever been, is sitting at every booth in plain sight. It’s on the sell sheets of various specialty food brands that exhibit there. It is their SRPs. They’re not just premium. They’re artisanal. And these prices just don’t scale. Pricing 100% above the market share leader in a category is one thing. Pricing 400% above them is another thing and won’t scale without a truly Doctor Squatch-level media intervention. Artisan pricing almost always creates a holiday ‘gift’ business though. Learn why in this episode. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com…

1 Episode 133 - Food Innovation for GLP-1 Users? 10:59
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Despite one or two “diet” food brands like Atkins that are still kicking around, diet food innovation is generally a graveyard of CPG innovation. But GLP-1 drugs raise the profile of a different outcome, indirectly supporting weight management - satiety. But are GLP-1 users an innovation segment or a marketing audience? The difference matters, if you’re going to launch a brand with them in mind. And how you do this could steer you right toward, or away from, market leading brands’ GLP-1 innovation efforts. Have a listen to my fresh thoughts. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com…

1 Episode 132 - Why Most Startups ‘Market’ Instead of Entertain 9:23
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A lot of us are sick of hearing about Liquid Death, the entertainment brand that happens to sell water. In this episode, I explain why it’s so hard for the average CPG startup to build an entertainment-based brand. It’s not the category. That’s not the barrier. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com…

1 Episode 131 - A Startup’s Recession Playbook 6:28
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In 2025, the Trump administration’s stated policy moves may easily trigger a recession in the U.S. by late in the year or in 2026. This is a great time of year to create a Plan B for your marketing playbook to adjust how recessions impact premium-priced early-stage CPG brands. Have a listen and spend a day getting ready in advance. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com…

1 Episode 130 - Your Year-Round Horror Show - The Death Funnel 11:54
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The perils of the first $500,000 in recurring sales are many. Most are related to cash flow and getting paid by distributors or retailers. Without the proper seed monies, many companies evaporate despite the power of their innovation. In this episode, I’m updating the episode that launched this tough love podcast. There is less space on shelves than ever before, slotting fees have risen, and competition for access is worse than ever. Learn how to get through it and thrive. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com…

1 Episode 129 - The Six Elements of a Good Strategic Plan 9:06
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It’s that time of year, folks. Preparing for 2025! The most underthought aspect of early-stage business plans is the strategic plan. It’s the front half of your business plan focused on growth. And all too often, it resembles an investor pitch. In this episode, I narrate material from my Blog for a broader audience so that you can focus on a measurable plan for growth based on reality. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com…
You may be an amateur with an idea. A great idea. And you may be smart, organized and well-funded. But you still should have at least one other person on your team with 10 years plus functional experience in the early stage world. Most likely, this should be an ops person. This is the skill most founders simply do not have. And it often shows. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com…

1 Episode 127 - Getting Real on Seed Financing 10:42
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Let’s get real on seed financing. Judging by the sheer volume of founders complaining about all the hidden costs in third-party distributed retail, it’s clear to me that way too many middle-class people tried to jump on the bandwagon designed from top to bottom for the rich. Poor financial planning remains the number one reason that consumer startups die fast. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com…

1 Episode 126 - Top Five Mistakes Courting Investors 11:50
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During this funding lull, we should all step back and absorb the key mistakes that so many amateur founders made in the 2010s and the pandemic. In this episode, I start with the big one: You started looking way too late . Want the rest. Then, listen in! Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com…
The most important thing founders can learn from private equity investors is quant-curiosity. It comes in at least two forms. The first is deep curiosity around the financial inner workings of your business. The second? Have a listen to find out… Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com…

1 Episode 124 - Regenerative Agriculture - New Mega-Trend or Splitting Organic Hairs? 10:43
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With two dueling regenerative ag certifications in motion, I feel like it's 1999 all over again. You know, the time when "organic" had multiple certifications and not much clarity for consumers - until the USDA launched a regulated symbol in 2002. In this episode, I explore the long-term potential for regenerative agriculture to essentially become the next "organic" to replace it over time. Hope you enjoy! Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com…
LinkedIn has accelerated the distribution of unsolicited and solicited advice on anything. For founders of consumer brands, though, knowing how to seek out and filter advice is critical, especially quasi-advice attached to sloppy critique of your business. In this episode, I teach founders the three basic filtering rules they need to absorb well-intentioned, thoughtful critique and advice (free or paid). I also explain why good, free advice is incredibly rare. Have a listen! Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com…
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