182. Baking it Down - Content Buckets Debunked

Baking it Down with Sugar Cookie Marketing 🍪

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🪣 Content Buckets Debunked

Content categories explained.

In this week's Baking it Down Podcast - Episode 182 - Content Buckets Debunked, the twins talk all things content buckets - an approach to content planning that guides our posting schedule.

What are content buckets? They're categories or themes that your content falls into. Think of them as the main pillars or sections of your blog or social media presence. Each bucket encompasses a specific area of content interest, helping you organize and categorize your content effectively.

Imagine a conversation like this:

• 😀 Me: Hey Corrie, how are you?
• 🙂 Corrie: Enjoying this cool, crisp fall weather!
• 😊 Me: Awesome - what are your plans this weekend?
• 🙂 Corrie: Enjoying this cool, crisp fall weather!
• 🙃 Me: Enjoying the weather I see. How's Archer?
• 🙂 Corrie: Enjoying this cool, crisp fall weather!
• 😕 Me: Ooookay. This conversation is weird.
• 🙂 Corrie: I agree, but I'm enjoying this cool, crisp fall weather!

Like okaaay - we get it! You like this crisp, cool fall weather. Say something else! This is what your social media sounds like when all you post is sales and sets. It's boring and drives engagement away and thus reach goes down.

So let's come up with content buckets for a baker. Pulling from these buckets can help you create a more well-rounded content structure that not only target different audience demographics but drives up engagement as well.

Your content buckets don't have to be pulled from one at a time. There may be a bucket where you grab content from 3x a month, and another where you only snag content from 1x a quarter. It's up to you to build out the buckets you both enjoy consistently posting from and that your audience also resonates with.

Content buckets require testing repeatedly over time to see what works - ain't that marketing for ya?

🪣 Memes

Always an easy bucket, memes are low-hanging content fruit, but the key is to either keep them baking-related or hyper-local related. You can check out a ton of baking-themed memes on the Sugar Cookie Marketing Page. Hyper-local memes can be memes about never-ending traffic on a popular road or a mention of the northern lights (like Corrie did here).

• 🫗 Baking Related (check out the SCM page for free baking memes)
• 🫗 Locality Related (linked above)

🪣 Behind the Scenes

Behind-the-scenes content always performs really well while still keeping your page focused on baking. For example, Corrie's cutter storage photo garnered a lot of engagement, but still pushes the page's agenda: I sell sugar cookies. Letting folks into the back end of your baking business can add a bit of personality to your bakery - just keep in mind the cleanliness of your home (aka no cats on counters in these pics, my guys).

• 🫗 Cutter Storage (linked above)
• 🫗 Large Bags of Dough / Flour (people like seeing this for some reason)
• 🫗 Large Orders - like 1000 cookies prepped for Christmas corporate orders
• 🫗 Pic of Class Attendees - any info you gathered about an attendee can be a great BTS feature

🪣 Get To Know Me

Pics of people simply perform well - no other way to describe it. Corrie used a photo of her kiddo's first day of school to thank folks who ordered from her because with their money she was able to enroll Archer in a safer learning environment.

• 🫗 Pics of you and fam at a pumpkin patch
• 🫗 Kiddos first day of school
• 🫗 Thankful for Spouse