Thinking Beyond Purpose with Denise Lee Yohn and Adam Bryant, and Steven Morris

Beautiful Business

In this episode, Steven Morris, Denise Lee Yohn, and Adam Bryant discuss:

• Creating a purpose statement and tracking your progress
• Is your purpose statement a part of the strategy or just a marketing exercise?
• Why we shouldn’t generalize about the workforce
• Creating a fusion of strategy, purpose, and values as a business leader

Key Takeaways:

• Almost every business will claim that they have a clearly defined purpose that’s integrated with their core business strategy. However, those same businesses don’t prioritize tracking their progress on their purpose. This suggests that businesses don’t take their purpose statement as seriously as they thought.
• Most business leaders are much more concerned with what they say their purpose is than what their purpose really is and according to a survey, business leaders feel like their purpose statement is more of a PR exercise than a business strategy.
• We need to be careful about generalizing about workforces in general. Not every employee has the luxury of wondering whether there’s an alignment in purpose or values. Some workers are in their offices because they need a paycheck and nothing more.
• Creating made up of the strategy, the purpose, and the values of the company is not the job of the marketing department, but that of the CEO of the company. Creating unity between those three means that the leader has to be the one creating direction.

"You as an organization, you as a leader, or you as a person, need to play an invaluable, irreplaceable role in this world. And your purpose statement enables you to articulate what that role is: why you do what you do" — Denise Lee Yohn

"We need to open up the conversation about the fact that employees bring their own purpose. Purpose is ultimately about narrative. It's about storytelling. And we all create our own narratives around purpose in our lives and what we do things for." — Adam Bryant

Connect With Denise Lee Yohn:

Website: https://deniseleeyohn.com/

Facebook: https://www.facebook.com/deniseleeyohn

YouTube: http://www.youtube.com/user/dyohn1

LinkedIn: http://linkedin.com/in/deniseleeyohn

Connect With Adam Bryant:

Website: https://adambryantbooks.com/

Email: [e-mail]

Twitter: https://twitter.com/adambbryant

LinkedIn: https://www.linkedin.com/in/adambryantleadership/

Get "The Beautiful Business" book by clicking on this link: https://the-beautiful-business.com/

Connect With Steven Morris

Website: https://matterco.co/

LinkedIn: https://www.linkedin.com/in/stevenmorris111/

Instagram: https://www.instagram.com/matter_smorris/

Twitter: https://twitter.com/StevenMMorris

Steven Morris, CEO of Matter Consulting is an ever-curious life-seeker, brand and culture building expert, advisor, author, and speaker.

With over 27 years of entrepreneurial experience, he has served as a trusted advisor to over 3,000 business leaders and evolved more than 250 brands and cultures, including Google, Habitat for Humanity, Samsung, and Disney.

His best-selling book, "The Beautiful Business," and his widely read Insights blog are a testament to his consulting expertise in creating unignorable, magnetic, and sustainable companies.

His diverse interests, including meditation, fine art painting, surfing, and beekeeping, infuse his work with creativity, soul, and a deep understanding of the human experience.

You can find more podcasts and join 30,000+ other brilliant and soulful readers of his weekly INSIGHTS blog at MatterCo.