Building Your Brand “Fireworks and Fumbles” Mike & Blaine

Business, Beer & BS with Mike & Blaine

Yep, it’s the 4th of July, and we did a podcast episode! We did. This is it! This opportunity got us thinking about all the ways companies try to leverage holidays, events and news to promote themselves. Sometimes it works, and sometimes it flops big time. In this episode, Mike & Blaine talk about the perceived pressure to jump on the bandwagon to promote your brand… You know, like we are doing…

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Featured Beer: @independencebrewing

Mike: independence Brewing Company - Austin Amber Ale

Blaine: Superflux - Montserrat IPA

Thanks to our Beer Sponsors! Rachel Barnett from Gentle Frog, ‘Baltimore Mike,’ CPA Larry Weinstein, and Neighbor Pat!

Watch on YouTube: https://youtu.be/TL-pcUOSHpY

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Show Notes

In this episode, Mike and Blaine discuss how companies leverage holidays to promote themselves. They reflect on the Fourth of July and the significance of holidays in general. They also share personal stories and experiences related to holidays and discuss the practice of companies using holidays as marketing opportunities. In this conversation, Mike and Blaine discuss the pros and cons of attaching a business to a holiday.

They emphasize the importance of understanding your target audience and the meaning of the holiday before making any connections. They also share examples of successful and unsuccessful holiday marketing campaigns. Additionally, they discuss the value of creating a level of preciousness and emotional connection with customers through personalized messages and unique swag. They conclude by encouraging listeners to subscribe, like, and follow their podcast, and to consider becoming a sponsor.

Takeaways

• Companies often use holidays as an opportunity to promote themselves and keep their brand in front of customers.
• It's important to remember the true purpose and significance of holidays, rather than just using them as marketing opportunities.
• Personal experiences and stories related to holidays can create a connection with customers and add a personal touch to marketing efforts.
• Creating fun and lighthearted content around holidays can be a way to engage with customers and show appreciation. Understand your target audience and the meaning of the holiday before attaching your business to it.
• Create a level of preciousness and emotional connection with customers through personalized messages and unique swag.
• Consider the timing and relevance of your marketing campaigns to maximize their impact.
• Engage with your audience through social media and encourage them to subscribe, like, and follow your content.
• Explore sponsorship opportunities to increase brand visibility and support your business.

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