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How Expert Pharma Marketers Navigate Privacy
Manage episode 433057329 series 3506216
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In today's consumer landscape, privacy concerns reign supreme. Pharmaceutical and medical device manufacturers must prioritize meeting the expectations of this privacy-conscious generation. This begins with three key measures:
1. Consent Management: Clear communication about data usage is essential, aligning with regulations like CCPA and GDPR. Seeking user consent without relying on cookies is crucial.
2. Context-Based Information: Emphasize direct data collection from customers, in line with FTC guidelines. Implement opt-in provisions across all touchpoints to ensure explicit consent.
3. Robust Data Protection Practices: Ensure collected data meets regulatory standards, including FTC, GDPR, and CCPA requirements. Adhering to these standards is vital for maintaining trust and compliance.
By implementing these measures, manufacturers can navigate the evolving privacy landscape while building trust with consumers.
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