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34 - Hiring A Fractional Channel Chief vs. In-House - Kameron Olsen
Manage episode 414366663 series 3408435
Let us know what you think of the podcast.
Have you ever heard of a fractional channel chief? This is a concept that's shaking up the industry, and we had the privilege of delving into it with Kameron Olsen, a leading expert with over 15 years of experience.
So, what exactly is a fractional channel chief? Unlike a full-time in-house channel leader, a fractional channel chief offers their seasoned expertise to multiple companies, but only for a fraction of their time. This approach allows businesses to benefit from top-tier channel knowledge and experience without the full-time investment. It's a perfect solution for companies looking to dip their toes into the channel waters or needing to revamp their existing channel strategies.
(See here for the video version of this episode https://youtu.be/ALnjOa-ABgw?si=X4XIg-YbzFpkC2wt)
(01:02) Guest intro: Kameron Olsen
(01:47) Highlights in your career in the channel thus far
(04:29) How hiring a fractional channel chief differs from in-house + shortage of the role
(06:01) Typical responsibilities and scope of work for a fractional channel chief
(08:06) Most enjoyable part about the role of a fractional channel chief
(09:15) Potential conflicts of interest or competing priorities channel chiefs may have to navigate when working with multiple clients
(09:52) When is it more advantageous for a company to hire fractional channel chief vs. in-house employee?
(11:58) Being thrown into a channel role for the first time & how to figure it out
(14:04) The disillusion of hiring an inexperienced channel manager that you don't provide training to
(14:54) Advice for companies that want to hire a fractional channel chief for the first time + steps to take
(17:08) Steps for suppliers to ensure successful partnerships
(18:10) Partner management tech stack recommendations to vendors
(20:03) Customized recommendations partner management tech stack for each vendor
(22:50) How to keep track of the partner experience aspect & increase likelihood of partner engagement & what mature partner programs might do
(25:53) Do fractional channel chiefs have deeper insights than in-house channel chiefs?
(27:20) Tips for organizations to nurture successful partnerships
(28:56) How the role of a fractional channel chief may evolve (will there be a shortage?)
This production is brought to you by Magentrix ✨💜
Magentrix is a pioneer in platforms for partner ecosystem management and partner relationship management 🤝
If you haven't already, please like 👍 & subscribe! ✅ And if you enjoyed this episode, please leave us a review on Apple Podcasts ⭐️⭐️⭐️⭐️⭐️ https://apple.co/3HcqSsm See instructions to do so at the end of the episode.
To learn about Magentrix PRM, please visit www.magentrix.com
______
Podcast Credits:
Host: Paul Bird
Executive Producer: Fereshta Nouri
Content & Research: Fereshta Nouri
Graphics & Branding: Fereshta Nouri
Capítulos
1. 34 - Hiring A Fractional Channel Chief vs. In-House - Kameron Olsen (00:00:00)
2. Guest intro: Kameron Olsen (00:01:02)
3. Highlights in your career in the channel thus far (00:01:47)
4. How hiring a fractional channel chief differs from in-house + shortage of the role (00:04:29)
5. Typical responsibilities and scope of work for a fractional channel chief (00:06:01)
6. Most enjoyable part about the role of a fractional channel chief (00:08:06)
7. Potential conflicts of interest or competing priorities channel chiefs may have to navigate when working with multiple clients (00:09:15)
8. When is it more advantageous for a company to hire fractional channel chief vs. in-house employee? (00:09:52)
9. Being thrown into a channel role for the first time & how to figure it out (00:11:58)
10. The disillusion of hiring an inexperienced channel manager that you don't provide training to (00:14:04)
11. Advice for companies that want to hire a fractional channel chief for the first time + steps to take (00:14:54)
12. Steps for suppliers to ensure successful partnerships (00:17:08)
13. Partner management tech stack recommendations to vendors (00:18:10)
14. Customized recommendations partner management tech stack for each vendor (00:20:03)
15. How to keep track of the partner experience aspect & increase likelihood of partner engagement & what mature partner programs might do (00:22:50)
16. Do fractional channel chiefs have deeper insights than in-house channel chiefs? (00:25:53)
17. Tips for organizations to nurture successful partnerships (00:27:20)
18. How the role of a fractional channel chief may evolve (will there be a shortage?) (00:28:56)
37 episódios
34 - Hiring A Fractional Channel Chief vs. In-House - Kameron Olsen
Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast
Manage episode 414366663 series 3408435
Let us know what you think of the podcast.
Have you ever heard of a fractional channel chief? This is a concept that's shaking up the industry, and we had the privilege of delving into it with Kameron Olsen, a leading expert with over 15 years of experience.
So, what exactly is a fractional channel chief? Unlike a full-time in-house channel leader, a fractional channel chief offers their seasoned expertise to multiple companies, but only for a fraction of their time. This approach allows businesses to benefit from top-tier channel knowledge and experience without the full-time investment. It's a perfect solution for companies looking to dip their toes into the channel waters or needing to revamp their existing channel strategies.
(See here for the video version of this episode https://youtu.be/ALnjOa-ABgw?si=X4XIg-YbzFpkC2wt)
(01:02) Guest intro: Kameron Olsen
(01:47) Highlights in your career in the channel thus far
(04:29) How hiring a fractional channel chief differs from in-house + shortage of the role
(06:01) Typical responsibilities and scope of work for a fractional channel chief
(08:06) Most enjoyable part about the role of a fractional channel chief
(09:15) Potential conflicts of interest or competing priorities channel chiefs may have to navigate when working with multiple clients
(09:52) When is it more advantageous for a company to hire fractional channel chief vs. in-house employee?
(11:58) Being thrown into a channel role for the first time & how to figure it out
(14:04) The disillusion of hiring an inexperienced channel manager that you don't provide training to
(14:54) Advice for companies that want to hire a fractional channel chief for the first time + steps to take
(17:08) Steps for suppliers to ensure successful partnerships
(18:10) Partner management tech stack recommendations to vendors
(20:03) Customized recommendations partner management tech stack for each vendor
(22:50) How to keep track of the partner experience aspect & increase likelihood of partner engagement & what mature partner programs might do
(25:53) Do fractional channel chiefs have deeper insights than in-house channel chiefs?
(27:20) Tips for organizations to nurture successful partnerships
(28:56) How the role of a fractional channel chief may evolve (will there be a shortage?)
This production is brought to you by Magentrix ✨💜
Magentrix is a pioneer in platforms for partner ecosystem management and partner relationship management 🤝
If you haven't already, please like 👍 & subscribe! ✅ And if you enjoyed this episode, please leave us a review on Apple Podcasts ⭐️⭐️⭐️⭐️⭐️ https://apple.co/3HcqSsm See instructions to do so at the end of the episode.
To learn about Magentrix PRM, please visit www.magentrix.com
______
Podcast Credits:
Host: Paul Bird
Executive Producer: Fereshta Nouri
Content & Research: Fereshta Nouri
Graphics & Branding: Fereshta Nouri
Capítulos
1. 34 - Hiring A Fractional Channel Chief vs. In-House - Kameron Olsen (00:00:00)
2. Guest intro: Kameron Olsen (00:01:02)
3. Highlights in your career in the channel thus far (00:01:47)
4. How hiring a fractional channel chief differs from in-house + shortage of the role (00:04:29)
5. Typical responsibilities and scope of work for a fractional channel chief (00:06:01)
6. Most enjoyable part about the role of a fractional channel chief (00:08:06)
7. Potential conflicts of interest or competing priorities channel chiefs may have to navigate when working with multiple clients (00:09:15)
8. When is it more advantageous for a company to hire fractional channel chief vs. in-house employee? (00:09:52)
9. Being thrown into a channel role for the first time & how to figure it out (00:11:58)
10. The disillusion of hiring an inexperienced channel manager that you don't provide training to (00:14:04)
11. Advice for companies that want to hire a fractional channel chief for the first time + steps to take (00:14:54)
12. Steps for suppliers to ensure successful partnerships (00:17:08)
13. Partner management tech stack recommendations to vendors (00:18:10)
14. Customized recommendations partner management tech stack for each vendor (00:20:03)
15. How to keep track of the partner experience aspect & increase likelihood of partner engagement & what mature partner programs might do (00:22:50)
16. Do fractional channel chiefs have deeper insights than in-house channel chiefs? (00:25:53)
17. Tips for organizations to nurture successful partnerships (00:27:20)
18. How the role of a fractional channel chief may evolve (will there be a shortage?) (00:28:56)
37 episódios
Tất cả các tập
×1 36 - Selectivity in Partnerships + the State of Channel Research + ChannelCon with Carolyn April 44:49
1 35 - How to PE Takeover-Proof Your Channel Program - David Sherman 26:31
1 34 - Hiring A Fractional Channel Chief vs. In-House - Kameron Olsen 31:39
1 33 - Gen AI & How You Can Add Digital Workers to Your Partnerships Team with Alden Hultgren 30:31
1 32 - Prioritizing the Partner Experience (PX): The Basics - Bernhard Friedrichs, PartnerXperience 38:36
1 31 - 3 Partnerships Podcast Hosts Discuss 2023 Trends & 2024 Predictions - Rob Spee, Vince Menzione 43:13
1 30 - The Importance of C-Level Support for the Success of Channel Partner Programs - Paul Banco 28:46
1 29 - Structuring Partner Programs as an Entrepreneurial Pursuit: A Dissertation by Dorian R Kominek 33:30
1 28 - Ultimate Guide to Partnering with Vince Menzione, Rob Spee 38:21
1 27 - Partner-Led Growth Report: Results + Key Takeaways - Kelly Sarabyn, HubSpot, and Asher Matthew, Partnership Leaders 34:15
1 26 - Creating Exceptional Partner Experiences (PX): The Key to Partner Ecosystem Growth - Lindsey Traub 27:32
1 25 - Partner Ecosystems: Fueled by Hyperscalers, Sold in Marketplaces, Delivered via the Channel - Rob Spee, Vince Menzione 35:30
1 24 - 5 Uncomfortable Truths About Channel Management & How You Can Confront Them - Barb Huelskamp 35:36
1 23 - Partner Marketing: Tips, Advice & Strategies to Stand Out - Ben Wright, PartnerFuel 29:57
1 22 - Live: The State of Partner Engagement and Partner Portals in 2023 & Beyond - Rob Rebholz, Aaron Howerton, Paul Bird 1:00:02
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