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376: B2B Influencer Marketing: How to Work With Creators to Generate Authentic and Effective Marketing
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On this episode, we welcome Nick Bennet to the podcast. Nick is a long-time B2B marketer turned co-founder of TACK, where they help brands build authentic customer connections through people-first go-to-market strategies. After 15 years in the industry, he’s seen how the creator economy can transform B2B marketing, and he’s captured these insights in his latest book B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing, coming out on December 3rd.
The post 376: B2B Influencer Marketing: How to Work With Creators to Generate Authentic and Effective Marketing first appeared on Persuasion by the Pint.
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