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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Conteúdo fornecido por Donnie & Heather. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Donnie & Heather ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Hosts Heather & Donnie discuss challenges relevant to recovery. Topics include chemical dependencies on a variety of substances, as well as food, social media, money and much more. They discuss everything from mental health, anxiety, depression, fear, marriage and resentment. Join Heather and Donnie as they share their personal experience with recovery and sobriety.
Conteúdo fornecido por Donnie & Heather. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Donnie & Heather ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Hosts Heather & Donnie discuss challenges relevant to recovery. Topics include chemical dependencies on a variety of substances, as well as food, social media, money and much more. They discuss everything from mental health, anxiety, depression, fear, marriage and resentment. Join Heather and Donnie as they share their personal experience with recovery and sobriety.
On this episode of RR Heather and Donnie discuss the importance of investing in a community that is loving, supportive and holds you accountable. Episode #190
On this episode of RR Heather and Donnie discuss the internal struggle of knowing what we need to do, but lacking the motivation to actually do it. Episode #187
On this episode Heather and Donnie dissect the idea of Perfectionism. Where does it come from, how does it affect our lives, and what can we do about it? Episode #177
On this episode Heather and Donnie talk about the simplicity of the program of action and how we can get caught in the philosophy, mystical or religiosity of it and forget the simple actions that got us recovered and helped us have a conscious contact. . . Episode #176
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