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EP21 | A Roadmap to CRO Success in the First 100 Days
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A Chief Revenue Officer's (CRO) initial 100 days in a new role are critical. With the responsibility for elevating revenue growth and an average tenure of just 19 months, the first 100 days are immensely importance. In this episode of The RevOps Recruiters Podcast, David and Adam break down Sales Benchmark Index's article and explores the roles of RevOps in the first 100 days.
First 30 Days: The CRO's focus lies in comprehending the company's Go-To-Market (GTM) position. This phase entails data-driven analysis encompassing marketing, sales, customer success, product, pricing, and more. Four pivotal questions drive this assessment: identifying what's working, what's broken, what's confusing, and what's missing. Beyond numbers, the evaluation integrates an understanding of the team's strengths, weaknesses, and gaps in pivotal roles.
Next 70 Days: The CRO pivots toward formulating a robust revenue growth strategy anchored in a well-defined GTM framework with effective resource allocation of people, time, and money. This stage includes clarifying the Ideal Customer Profile (ICP) and customer segmentation, identifying new potential sales channels, and advocating for the establishment of a dedicated Revenue Growth Office (RGO) to ensure persistent alignment and adaptability.
The potential of collaboration with the RevOps function often amplifies the CRO's impact during this critical period. We discuss three successful models including: partnering with private equity's operational excellence departments, engaging consulting firms, or hiring a RevOps leader concurrently with the CRO.
RevSearch - https://revsearch.io/
LinkedIn - https://www.linkedin.com/company/revsearch-revops-recruiting/
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