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Welcome to “The Customer Success Playbook,” a fresh podcast initiative spearheaded by Kevin Metzger and Roman Trebon. Immerse yourself with us in the dynamic realm of customer success, where we unravel the latest insights, inspirations, and wisdom from recognized leaders in the Customer Success domain. Our journey began with a simple yet profound belief: that meaningful conversations can significantly impact our professional trajectory. With this ethos, we’ve embarked on a mission to bring t ...
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Here’s how to startup. Even when the world goes topsy-turvy. From one home office to another, Zendesk leaders chat with founders, CEOs, and makers on their startup journey. There’s rule-flipping, new dogma and recycling failure into growth. Plus, why customer experience is at the heart of success, as told by people who know unpredictability inside out. (That seems pretty helpful right now.)
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A monthly podcast created by Relay Network that features cross-industry experts sharing their approach to driving meaningful and powerful customer engagement. Gain usable insights and strategies in under 30 minutes!
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The experiences of customers, patients, citizens, employees... are key to your organization’s success and therefore should be coordinated very carefully. This podcast is your go-to-place to learn about how to design human-centered services and get advice from practitioners. Read more about experience innovation on https://www.smaply.com/blog or create your own journey maps, personas and stakeholder maps on https://www.smaply.com
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Welcome to Catalyst, the Launch by NTT DATA Podcast. Catalyst is an ongoing discussion for digital leaders dissatisfied with the status quo and optimistic about what’s possible through smart technology and great people. In this studio we believe in shipping software over slideware, that fast will follow smooth, and aiming to create digital experiences that move millions is a worthy pursuit.
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Dive deep into the dynamic marketing realm in the digital age with The Backstory on Marketing and AI, hosted by Guy Powell, the visionary President of ProRelevant Marketing Solutions. This enlightening podcast is your gateway to understanding the intricate interplay between data-driven marketing strategies and cutting-edge AI technologies. Each episode brings to the table candid and insightful conversations with some of the industry's most influential leaders and analytics experts. They shar ...
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The Journal Podcast from the Chartered Insurance Institute, formerly CII Radio.
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Hosted by Betsy Sikma, this ongoing series of 15- to 20-minute podcasts is designed to break down complex topics that have a huge impact on life at Milliken.
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Brought to you by Help Scout's Mat Patterson, The Supportive is a new monthly show for the customer-centric leaders of today and tomorrow. Tune in for tons of customer experience insights, practical tips, expert advice, and a bit of fun. (Also dad jokes).
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Post-Purchase Success is the podcast series from parcelLab; the place to learn how brands and leaders in e-commerce have transformed their post-purchase experience. Each episode, we'll be speaking to experts from the e-commerce and retail world; getting their thoughts on the latest trends and developments. We'll also be finding out about the challenges that they've faced, to give you some inspiration to deal with the challenges that you and your business might be facing too.
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Real Food Brands Marketing Strategy Podcast: Food Branding Tips to Help Food Entrepreneurs Build a Strong Brand That Stands Out Using Brand Strategy as a Guide
Katie Mleziva
Looking for ways to grow your natural food business or farm business into a strong local, regional or national brand? Find actionable tips and insights from your Food Brand Strategist, Katie Mleziva, to DEFINE, ALIGN, & ACTIVATE your brand strategy to set your food brand apart and align everything you do around that North Star. Focusing on cohesive, compelling, and consistent food branding will help you build a business you love and make meaningful connections with your ideal audience, team, ...
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If you have a business that's growing and you're both excited and terrified at the same time - this is a podcast for you! You'll get actionable advice on how to grow a business in a way that is healthy and sustainable.
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The SEO Gurus Podcast is your weekly guide to mastering SEO (Search Engine Optimization). Each episode, we interview top experts and industry leaders who share their insights, strategies, and success stories. Whether you're new to SEO or a seasoned pro, you'll find valuable tips and up-to-date trends to boost your website's rankings and drive organic traffic.
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Amanda Yaniz, Director of Marketing and Kelsey Ramsey, Director of digital strategies discuss all aspects of being an independent insurance agent other than writing insurance policies. This means we will cover topics about digital strategies, sales, marketing, agency management, agency growth strategies, and so much more.
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Hey there, and welcome to the Marketing 101 for Small Business Owners podcast, I am your host Philippa Channer and I am a Content Marketing Strategist helping entrepreneurs and small business owners create, implement, and measure their marketing plans & content strategies. I started this channel to help business owners like yourself take control of their marketing and get more effective results.
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Welcome to the Digital Ninjas podcast for the people in the ecosystem of digitization who are inter-connected by data and technology initiatives, creating, using and improving informational assets to deliver value. We discuss digital components and data topics, share best practices, and professional development all of which are filled with inspiration and fun. Joining you on your data journey! Take a listen. Share a listen (repost or share a link). Like this podcast. Leave us a comment. Subs ...
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Research-based guidance on how to manage customer experience (CX) at any organization — an imperative that Forrester has been researching for over 20 years. Each week, Forrester analysts discuss key findings from their latest research on CX; analyze relevant topics in the news; or chat with CX professionals about how they’ve overcome prevalent challenges managing CX in their organizations.
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The adventure cycling and bikepacking podcast. Join us as we travel the length and breadth of the UK, seeking out the very best off road riding in the wild and wonderful British Isles. We’re seeking out the riders, route masters, gear designers and creatives that help us get the most out of leaving the tarmac behind. Our introductory series explores the fundamental concepts of what it means to ride off road; exploring cycling history, how new communities are being born all over the country a ...
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Banking on Growth is a podcast for bankers and financial advisors operating in community-based banks and credit unions. Throughout this podcast, we'll chat with financial industry professionals and thought leaders at the forefront of developing creative solutions to assist community banks in delivering financial advisory services to their clients with the goal of helping the institution grow. We'll examine the most recent industry developments, technology, and best practices for providing hi ...
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My name is Bry Willis. Here you can find my thoughts on topics ranging from business transformation strategy to enterprise business architecture to transformation implementation and adoption. I view transformation through a customer experience lens to solve business challenges and leveraging technology to enable solutions. Here I share decades of my experience in corporate and management consulting contexts, from my beginnings as a technologist through to my time as a consultant and advisor. ...
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A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).
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Welcome to The Michelle Pascoe Hospitality Podcast, where we explore the heart of the hospitality industry through conversations with leaders, experts, and innovators. Each episode brings you insights, practical advice, and inspiring stories that help you elevate guest experiences, enhance team performance, and stay ahead of industry trends. Whether you're an owner, manager, or passionate professional, this podcast will ignite your passion for hospitality. Tune in, learn, and grow with us!
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Intevity's point of view on Digital Transformation
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Podcast focused on improvements in Manufacturing and Enabling Manufacturing Technology. Hosted by Tristan Bailey, conversations provide lessons and insight from the people who have been working with best practice and growing their business. " When you need to climb a mountain, make friends on the path, as everything grows on the way up " New automation technology and digital transformation offer new ways to improve speed and profit. Business customer needs are forever in a state of change, s ...
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TOP 1% GLOBALLY RANKED PODCAST - And with more than 15 years being a Marketing Strategist you’re going to experience the new way to promote your business with clear and unique messaging, By giving you actionable marketing & messaging strategies that get you interested leads, to transform the lives of your audiences, so that you build up your brand with continuous momentum. It's short, gutsy and packed with wittiness! Get ready because here is where we say NO to outdated marketing strategies ...
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The "TikTok Shop Podcast" is an innovative and engaging podcast designed specifically for entrepreneurs, creators, and enthusiasts in the ever-evolving world of social commerce. Each episode delves into the dynamic and rapidly growing realm of TikTok Shop, offering listeners unique insights, strategies, and success stories directly from the influencers, marketers, and brand owners who are making waves on the platform.
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The CX Club podcast looks at the good, the bad and the ugly of the CX world... This is what you can expect over the first 30 shows: Shows 2 - 12: CX Principles - establishing the appropriate mindset for CX & CEM Shows 13 - 20: CX as a Business Discipline - a step by step look at Customer Experience as a data-driven, customer-led business transformation exercise Shows 21 - 30: Customer Experience Determinants: Things that are not directly involved in CX, but have a major impact on the success ...
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Discover the blueprint for success in the home building industry with the Home Builder Marketing and Growth Show! We're your ultimate resource for cutting-edge digital marketing strategies, sales techniques, and growth hacks tailored specifically for home builders and real estate professionals. Join host Jeff Schneider, a seasoned marketing expert with over a decade of experience in the home building industry, as he shares actionable insights and interviews top industry leaders. Whether you' ...
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What do you do if you’re a corporate executive in your 30s, 40s or beyond, have kids, a mortgage - and have this undeniable desire to start a company? Execepreneur covers the journey from successful corporate executive to entrepreneur. We navigate the transition from accomplished corporate leader to launching, building and growing your first business. We interview successful, high growth executives that have made the leap, like Matthew Lieber from Gimlet and Startup, Gary Swart from oDesk, a ...
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I'm a Fractional Chief Marketing Officer for life science companies and I help them accelerate product adoption & make marketing work. This is LifeSci Continuum, where we explore the unbroken sequence of innovation, strategy, & growth in the life sciences industry. Join us as we explore the insights and experiences of founders, product managers, commercialization leaders, & marketing pros in the field. Discover the strategies & tactics that have worked for them, hear about their challenges a ...
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https://thephysiciansroad.com (www.thephysiciansroad.com) The TPR platform is where you create your life in medicine on your own terms. Through our 5 Paths to Happiness and Personal Fulfillment Model we provide guides, resources, tools, coaches, and events to help you construct the life you want. The 5 Paths are your Wealth, Practice, Health, Relationships, and Personal Development and we use these paths as guide posts to order our lives. Your Wealth – Are you optimizing your current monetar ...
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CRM Success Secrets, the podcast where we'll chat about all things CRM (Customer Relationship Management) in a casual, down-to-earth way. The host, Mary Sue Dahill, is a hot mess tamer, CRM expert, and automation queen. If you're a business coach or consultant looking to simplify your daily grind, supercharge your client interactions, and ultimately ramp up your business, you've found your new favorite podcast. Why? Because Mary Sue has a deep passion for systems, but not just any systems – ...
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We are a startup studio based in London. If you want to solve a big problem, we’ll help you build a business that can do it.
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Join Marlene Lowe by the flicker of the late-night lamp on "Your Business Ghost," a podcast that whispers secrets of growth and resilience to the small business owner cradling ambitions in the quiet. This is not just a show; it's a nocturnal confidante for the solo entrepreneurs and the dreamers operating their one-man orchestras, aiming to compose symphonies of success. In the hush that falls when the world sleeps, Marlene invites you to a place where vulnerability meets strength, where the ...
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Browse all our current episodes, as well as pre-register for upcoming podcasts as we’re joined by eCommerce experts spanning a variety of interesting backgrounds. Plug in at your leisure for the latest thought leadership topics for your eCommerce brand to help you keep abreast of the industry and pick up those all important marginal gains to help you continue to grow! Find out more at https://www.segmentify.com/ecommerce-growth-show
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Welcome to The Clueless Business Owner Classroom Your go-to resource for practical business advice, marketing tips, and entrepreneurial inspiration. Do you have a small service-based business? This podcast was especially created for you! For the past 10 years I have been working with REALLY small businesses to help them double, triple, and quadrupel their revenue by properly leveraging the Internet. I have had tremendous success as a marketing consultant but it has ALWAYS been my dream to te ...
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From hitting the rock bottom of drugs, divorce, bankruptcy and even the death of an 18 month old daughter to running the planning & marketing of some of corporate america’s finest companies. My name is Tracy Brinkmann an entrepreneur, author and uplifting coach. You see, I know that life isn’t fair and participation awards do not feed your family… I invite you to learn from a fellow Dark Horse all that I have learned and am still learning about starting, restarting, kick starting and steppin ...
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Welcome to The Knowledge Catalyst! In this podcast, we help small business owners accelerate their growth by using knowledge as a strategic asset. Our show is focused on discovering hidden knowledge insights small business owners and entrepreneurs can use to build stronger customer relationships, create better products, and increase profitability.
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The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.
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Welcome to The Creative Crossing - a podcast where business smarts and creative hearts come together to help take you and your business to the next level, hosted by Aaron and Breanna Robertson. The Creative Crossing is a blend of business, creativity and honestly just life. The content we cover on this show is intended to educate, inspire and encourage by giving our listeners the tools, tips, and resources they need to pave their way in their creative careers. We discuss topics around creati ...
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Hosted by successful entrepreneurs Atiba de Souza and Dean Isaacs, the Growth Engineers podcast gives you the insights and proven strategies you need to stay ahead of the business growth curve. 📈 Whether you’re new to the marketing game or are a pro looking for a new perspective, this podcast provides business owners and entrepreneurs with real, tangible advice. Tune in weekly to the Growth Engineers podcast as Atiba and Dean break down the latest thought leadership in marketing, sales, busi ...
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Improving customer retention with customer journey mapping, with Samantha Irwin
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Comments? Suggestions? Text the show here! Customer retention is an often overlooked aspect of business success. When you focus too much on attracting new customers, you risk neglecting the ones you already have. This could mean lost revenues and damaged trust. To fix this, businesses need to turn to customer journey mapping. By mapping out key int…
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Patto Presents - Epochal Growth - Customer Centricity Through Journey Mapping
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Mat's away on sabbatical, so this month we're sharing an episode of Epochal Growth, hosted by Sarah Caminiti and featuring Ben McCormack. Huge thanks to Sarah for sharing her interview with us. To hear more from Sarah on Epochal Growth, visit https://www.epochaloperations.com/epochal-growth ___ In Episode 6 of Epochal Growth, host Sarah Caminiti si…
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Embracing Change: Insights on Community Banking and Fintech Innovations from the Finnovate Fall Conference
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Join us for this exciting episode of the Banking on Growth podcast, where host Mike Graham, President of Midwestern Securities, welcomes Jim Perry, Senior Strategist at Market Insights. Together, they dive into the evolving landscape of community banking and the importance of adapting to new technologies and consumer needs. In this episode, you'll …
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How (and Why) to Maintain a Customer-Centric Focus When Planning Your Exit | Glenn Hanner
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Follow Bill: https://www.linkedin.com/in/founderandcdo/ Contact Bill: https://meshagency.com/lets-connect/ Follow Glenn: https://www.linkedin.com/in/glenn-hanner-632291a/ Video Podcast: https://www.youtube.com/@BillSchickFCMO Audio Podcast: https://www.buzzsprout.com/2380430 In this episode of LifeSci Continuum, I'm thrilled to reconnect with Glenn…
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What Impact Do Digital Strategy and Emerging Tech Have on Brands? Insights from Mark Himmelsbach
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Join us in this engaging teaser episode as we sit down with Mark Himmelsbach, a marketing and communications professional known for his expertise in developing multi-discipline communication strategies. Mark brings years of experience leading cross-functional teams and boosting both for-profit and non-profit organizations. In this conversation, he …
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Customer Success Playbook - Postgame - Brian Powers -AI in the callcenter s2 E45
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Send us a text In this illuminating episode of Customer Success Playbook (S2E45), industry veteran Brian Powers shares his extensive insights on the transformation of call centers through AI integration. With 25 years of experience, Powers presents a compelling vision of how artificial intelligence is revolutionizing customer service operations. Th…
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SEO Ranking Strategies to Build Long-Term Success and Avoid Common Mistakes
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Welcome to SEO Gurus! This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/) In today’s episode, we welcome Jason Hennessey Jason Hennessey is an entrepreneur, internationally-recognized SEO expert, author, speaker, podcast host, and business coach. Since 2001, Jason has been reverse-engineering the Google algorithm as a sel…
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Digital Marketing Assets for Builders: Balancing Technology, Affordability and ROI | Kevin Weitzel | #007
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Are rising technology costs holding your home building business back? In this value-packed episode, Kevin Weitzel, Partner at Outhouse and digital asset expert, reveals how builders can leverage digital tools without breaking the bank. Kevin shares battle-tested insights from years of helping builders implement interactive floor plans, virtual tour…
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Tired of waiting until Black Friday to make a splash in your business? In this episode, I’ll show you why selling daily—not just during big sale events—keeps your revenue consistent and your business thriving. You’ll learn how to subtly sell every day without being pushy and how this small mindset shift can help you avoid the income rollercoaster (…
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LiSTNR Adtech Hub pushes digital audio network to break even a year early as agencies, brands pile-in; new APIs, ANZ spend data, retargeting and Scope3 CO2 mapping next
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SCA in March launched three big tech bets for its LiSTNR master app – a customer data platform (CDP), customer-specific data matching clean rooms and dynamic creative optimisation. The bets are paying off and SCA is no longer reliant on third party data sources. Execs say the platform and its 2.1m logged-in users already command over 40 per cent of…
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379: Journey Mapping Masterclass 1: Frame The Effort
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This is the first in a 4-episode deep-dive on journey mapping with our journey mapping expert, Joana de Quintanilha. In this episode, Joana gives an overview of the journey mapping effort, from scoping through to improving the customer experience itself.Por Forrester
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Behind the Scenes of Hospitality Recruitment with Industry Legend Jenny White
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In this episode, I dive into the world of recruitment with Jenny White, CEO & Founder of White Now a powerhouse in the Club, Gaming, and Hospitality industry, known for her vibrant personality and immense dedication. With over 20 years of experience and 1,700+ clients, Jenny (aka "Wiz" on social media) has placed around 7,000 managers and team memb…
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Driving Into The Future: With Bridgestone
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Cam Ahler and Dan Luttrell on digital transformation at Bridgestone Most people associate Bridgestone with tires, but they’re way more than just that. Bridgestone is constantly innovating to keep their fleets and customers happy and on the road. This week Clinton is joined by Cam Ahler and Dan Luttrell from the Bridgestone team to discuss how they …
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Customer Success Playbook Season 2 Episode 44 - Brian Powers-AI in call centers
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Send us a text Executive Summary In this insightful episode of the Customer Success Playbook Podcast, hosts Roman Trebon and Kevin Metzger engage with Brian Powers, a veteran with 25 years of customer success experience, to explore AI's transformative impact on call center operations. Powers, drawing from his experience implementing AI solutions fo…
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Episode 152: The Importance of Clear Goals and How to Set SMART Goals
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Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your po…
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How to be franchise audit ready, with Stacy Farber
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Comments? Suggestions? Text the show here! Franchise audits are vital for maintaining the financial health of your business. However, many new franchisors find this process challenging, struggling through it due to a lack of preparation and understanding of what it’s all about. This can lead to compliance issues, financial discrepancies, and even d…
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HubSpot Buyer Personas: My Favourite Way To Segment Contacts And A “Hack” To Collect This Valuable Data From Every New Contact | HubSpot For Home Builders | #006
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Struggling to deliver the right content to the right prospects? Discover how HubSpot buyer personas can transform your marketing messaging from generic to laser-focused. In this tactical episode of HubSpot Hacks for Home Builders, Jeff Schneider reveals a powerful technique for segmenting contacts and creating highly personalized content that reson…
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SEO Strategy for Niche Brands to Drive Growth with High-Impact Content Updates
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Welcome to SEO Gurus! This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/) In today’s episode, we welcome Ron Lieback. Ron Lieback is the founder of ContentMender, an SEO-driven content marketing agency based in Northeastern Pennsylvania, and the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality …
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Ready to simplify your lead generation? In this episode, I’m diving into how I use Manychat to automate my lead generation and free up my time. Whether you’re a service-based business owner or entrepreneur, I’ll walk you through how to set up trigger words that do the heavy lifting for you. No more "link in bio" instructions—just DM specific words …
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Active attention for longer: Out of home study goes global as MRC moves on attention metrics, signalling programmatic surge, challenger brand boost
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A decade after launching viewability metrics, the Media Ratings Council is moving to standardise attention metrics globally. That means buying media based on attention metrics will scale faster. But a world first out of home study into attention by QMS and Amplified Intelligence is already going global – and the findings for brands are huge. In sho…
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Customer Success Playbook Postgame Season 2 Episode 43 - Vitor Meira - Scalling Customer Success
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Send us a text This episode explores the challenges and strategies of scaling customer success operations, featuring Vitor Meira, Senior Customer Success Manager at Zendesk. The discussion covers managing large customer portfolios, leveraging AI for enhanced customer support, and maintaining personalized relationships while handling hundreds of cli…
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From Science to Sips: Altina's Mission to Revolutionise Wine
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In this episode, I sit down with Christina Delay, Ph.D. the visionary founder of ALTINA Drinks, a company revolutionising the non-alcoholic wine industry with a scientific approach and a deep appreciation for native Australian botanicals. With a background in Chemical Biotechnology and Plant Biology, Christina shares her personal journey of disrupt…
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[Transforming Crypto Access] Co-Founder/CEO Driss Benamour on Building Exponential.fi and Overcoming Crypto Winter
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In this episode, Adam O'Donnell sits down with Driss Benamour, co-founder and CEO of Exponential.fi, to explore the journey of building a decentralized finance platform amidst the challenges of the crypto winter. Driss shares his insights on achieving product-market fit by focusing on user needs and simplifying access to DeFi investments. He discus…
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How Is AI Transforming Digital Advertising for Brands? With Hal Smith from H Street Digitial
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In this must-watch episode, we delve into the turbulent world of Direct-to-Consumer (DTC) brands with Hal Smith, the visionary behind H Street Digital. As many DTC brands face a daunting landscape characterized by dwindling venture funding, soaring costs, and digital advertising hurdles, Hal provides a masterclass on how some brands not only surviv…
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378: Practitioner Stories: Journey Management At Prudential
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We continue our series on Prudential’s CX transformation by interviewing John Sciacchitano, VP, Head of Journey Management. He describes a framework of journey management that's sensitive to stakeholder and customer mindsets.Por Forrester
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Building Empathy: On Human Centered AI
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The Launch and NTT DATA teams on how embracing AI can build a stronger, more caring workforce It’s time to lean into AI literacy. This week on Catalyst, Launch by NTT DATA’s President Tammy Soares is joined by two AI experts, Kim Curley and Wendy Collins, to discuss the human side of AI. They discuss how generative AI can help with the difficulties…
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Customer Success Playbook Season 2 Episode 42- Vitor Meira - Scaling Customer Success
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Send us a text In this episode of the Customer Success Playbook Podcast, hosts Roman Trebon and Kevin Metzger engage with Vitor Meira, a senior customer success manager at Zendesk, to explore the intricacies of managing large-scale customer success operations. Vitor shares his expertise in managing a portfolio of 200+ B2B customers, discussing stra…
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In this episode of the podcast, we are discussing the topic of women in insurance, looking at developments within the profession, and work still to be done. Vivine Cameron,Equality, Diversity and Inclusion Manager for the Chartered Insurance Institute, is joined by Sandra Lewin, founder of the 100 Women in Insurance collective, and Angela Irvine, S…
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Are you looking for ways to grow your career, your experience, and your list of talents? A new program at Milliken aims to meet your experience growth goals. It’s called DeX, and it stands for Development Experiences. On this episode, Betsy is joined by Talent Development leaders Ottilia Dill and Alexa Hudson.…
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Episode 151: Your Customer Journey Questions, Answered!
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Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your po…
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How Is AI Transforming Car Photography? Insights from The Scope CEO Faruk Heplevent
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Join us in this captivating episode as Faruk Heplevent, a master of car photography and founder of The Scope, delves into his illustrious career and the transformative shift from traditional photography to cutting-edge CGI technology. Discover how Faruk's innovative venture, Scope City, is reshaping the automotive industry by providing customizable…
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How to pick the right ERP, with Allison Cummins
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Comments? Suggestions? Text the show here! Is your business growing but struggling with outdated tools, systems, and processes? ERP systems can help streamline operations and boost efficiency. But, ERP, or Enterprise resource planning, is more than just adding new technology. It requires careful planning and proper change management. When is the ri…
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SEO Strategy for Product Teams to Drive Growth by Aligning SEO and Product
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Welcome to SEO Gurus! This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/) In today’s episode, we welcome Gus Pelogia. Gus Pelogia is a journalist turned SEO professional, currently a Senior SEO Product Manager at Indeed, the #1 job site in the world. He spoke at events such as BrightonSEO, LondonSEOXL and Wolfgang Essenti…
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Curious about how AI can simplify your life? In this episode, I’m pulling back the curtain on how I use my super smart AI assistant to streamline everything from lead generation to writing SEO descriptions, and even helping me brainstorm podcast topics. If you’ve ever felt overwhelmed with tasks, AI might be the game-changing tool you need to free …
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TikTok-Tracksuit data: 60% brand awareness triples conversion as performance costs spiral; 37% awareness is sweet spot for DTCs, start-ups
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TikTok marketing science chief Rory Dolan says performance media costs are soaring while conversions flatline. He has the data to prove it. After mapping TikTok platform activity with Tracksuit’s brand tracking data, Dolan has one key message – invest in brand to boost conversion and beat biddable auction inflation: “Advertisers with 60 per cent-pl…
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Customer Success Playbook - Season 2 Episode 41 - Peter Armaly Postgame Show
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Send us a text The conversation delves into the intricacies of the customer lifecycle, challenging the oversimplified view many companies hold. Armaly introduces the concept of customer satisfaction as a dynamic, wave-like journey, emphasizing the importance of understanding and adapting to its ebbs and flows. The discussion covers crucial aspects …
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377: How To Design Trustworthy AI Experiences
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Eighty percent of UK consumers believe that firms should always disclose when they use AI, yet only 48% believe that AI powers self-driving cars. With such a mismatch between consumer expectations and knowledge, Enza Iannopollo, Forrester Principal Analyst, joins us to discuss how to use emerging EU legislation as a foundation to build trusted AI.…
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Buyer Personas For Home Builders: How I Leverage Them To Increase Conversion Rates and Fill Sales Pipelines | Marketing Minute | #005
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Are your marketing efforts missing the mark? Discover how buyer personas can revolutionize your home building business! In this episode, Jeff shares his expertise on creating and leveraging buyer personas to supercharge your marketing strategy. Learn how to: Develop accurate buyer personas using stage of life and product type segmentation Map the h…
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Enhancing Convenience: On Improving The Customer Journey From Day One
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Megan Wang and Lisa Woodley on transforming the customer experience with data science and AI This week Clinton is joined by Megan Wang and Lisa Woodley from NTT DATA to discuss how to improve the customer experience in the digital age. From the impact of digitalization on service delivery, to the role of AI in enhancing customer interactions, to th…
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Customer Success Playbook Season 2 Episode 40 - Peter Armaly - Navigating the Customer Lifecycle
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Send us a text Summary In this episode of the Customer Success Playbook Podcast, hosts Roman Trebon and Kevin Metzger engage in an insightful discussion with Peter Armaly, about the intricacies of the customer lifecycle. The conversation delves into the dangers of oversimplifying customer engagement, the importance of seamless handoffs between team…
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In this episode, I speak with Arely about the groundbreaking two-day workshop Mounties is offering to the Club Industry—free of charge—focused on Domestic and Family Violence (DFSV). This initiative is the first of its kind in the industry, aiming to inspire similar efforts across other sectors. With alarming statistics in Australia—where one woman…
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Episode 150: Turning Prospects into Loyal Clients – The Decision and Retention Stages
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Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your po…
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Writing for bots: Conversational commerce ‘explosion’ set to trigger up to $200bn in global brand content contracts – Deloitte Digital
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Six months ago conversational commerce wasn’t really on the radar of Deloitte Digital’s National Partner Lead Leon Doyle. Now Doyle is reorganising his entire content team around it – and believes it’s coming at the $200bn content industry like a freight train. AI-powered chatbots and the speed at which all major platforms are developing and deploy…
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Empowering Community Banks: Unlocking Revenue and Trust through Merchant Advocate Solutions
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Join us for our latest episode of Banking on Growth with host Mike Graham as he welcomes Eric Cohen from Merchant Advocate. With over 25 years in the credit card processing industry, Eric shares his journey of creating a unique service that helps businesses save on credit card processing fees without switching providers. In this episode, we discuss…
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Customer Success Playbook Season 2 Episode 39 - Sadee Akhtar - Collaboration
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Send us a text In this episode of the Customer Success Playbook Podcast, host Kevin Metzger interviews Sadee Akhtar, a tech leader specializing in optimizing collaboration between customer success (CS) and professional services (PS) teams. Sadee shares six key insights on improving team dynamics during the onboarding process, emphasizing the import…
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Episode 26 - Maximizing Agent Success: How Trust and Expertise Drive Underwriting Wins
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In this episode of Licensed to Talk Insurance, hosts Amanda Yaniz and Kelsey Concklin-Ramsey are joined by Dan Huffstetter, Executive Vice President at Chicagoland SIA. Dan shares valuable insights for independent insurance agents on building trust with underwriters, enhancing submissions, and understanding their clients' businesses. The conversati…
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Visual Search SEO Strategies for Digital Marketers to Attract More Customers with Google Lens
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Welcome to SEO Gurus! This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/) In today’s episode, we welcome Crystal Carter. Crystal is the Head of SEO Communications at Wix. She is an SEO & Digital Marketing professional with over 15 years of experience working with SEO and Marketing clients around the world like Disney, McD…
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If your words aren’t pulling in the clients you want, it’s time for a messaging makeover! In today’s episode, we’re diving into why the right words can turn your messaging from blah to brilliant and, most importantly, into a client magnet. Whether you’re a coach, consultant, or service-based entrepreneur, your words are the key to connecting with y…
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Getting Your People to Step Up: Secrets to Team Empowerment
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In this episode, I had the pleasure of speaking with the dynamic Shivani Gupta—keynote speaker, business coach, author of eight insightful books, including her latest release “Getting Your People to Step Up” and a dedicated coach for women in business. Shivani shares her expertise on leadership, fostering team growth, and empowering employees to st…
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Home Builder Websites That Generate Sales: Expert Advice From An Industry Veteran | Greg Bray | #004 | Home Builder Website Optimization, Home Builder SEO, Home Builder Website ROI, Home Builder Data Management ...
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Is your home builder website falling short of its potential? Discover how to turn it into a sales-generating powerhouse with Greg Bray, president of Blue Tangerine and digital marketing expert for the home building industry. In this episode, you'll learn: Why home builder website optimization is crucial for ROI Key strategies for effective SEO in t…
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