This Week In Fitness: PSL Workout, GYMGUYZ Expansion, Plunge x SWTHZ, and Eli Lilly’s Study

All Things Fitness and Wellness

Welcome to This Week In Fitness, your go-to source for the latest headlines in the fitness business world—all in under 5 minutes! Here’s what’s making news this week:
Orangetheory Fitness Introduces PSL Workout: Orangetheory is bringing a fall twist to its routines with the one-day-only PSL workout on August 27th, emphasizing Press, Squat, and Lunge. Discover how fitness centers are evolving as essential third spaces in our communities.
GYMGUYZ Expands to 155 New Cities: As demand for in-home services grows, GYMGUYZ has added 155 new cities to its network in 2024, aiming for 400 cities by 2025. Learn more about their rapid expansion and new service offerings.
Plunge Partners with SWTHZ: Plunge and SWTHZ have teamed up to promote contrast therapy across the U.S., integrating Plunge’s cold plunge units into over 200 SWTHZ locations by 2025. We explore what this means for the wellness industry.
Eli Lilly’s Diabetes Breakthrough: Eli Lilly’s three-year study reveals that tirzepatide dramatically reduces the risk of type 2 diabetes by 94% in adults with pre-diabetes and obesity. Get the details on this promising development in healthcare.
Plus, a preview of our next podcast episode featuring Ross Campbell, Founder of Beyond Activ, where we’ll discuss the intersection of fitness centers and healthcare, the rise of GLP-1 medications, and upcoming global industry events.
Stay fit, stay informed, and keep your fitness business in shape!
#fitnessbusiness #fitnessindustry #fitnessnews
Chapters:
00:00- Intro
00:15- Orangetheory PSL Workout
00:45- Plunge Partners with SWTHZ
01:13- GYMGUYZ Expands to 155 New Cities
01:47- Eli Lilly’s Diabetes Breakthrough
02:22- Beyond Activ NYC Preview
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Capítulos

1. Intro (00:00:00)

2. Orangetheory PSL Workout (00:00:15)

3. Plunge Partners with SWTHZ (00:00:45)

4. GYMGUYZ Expands to 155 New Cities (00:01:13)

5. Eli Lilly’s Diabetes Breakthrough (00:01:47)

6. Beyond Activ NYC Preview (00:02:22)