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The Fitness Industry is Lying to You About Strength Training
Manage episode 343277041 series 3402673
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Today I interviewed Rodsquad founder, Rod Cortizo...
He told the story of his background and upbringing in Brazil, how he watched his mom suffer with her weight and figure, and how that drove his passion to get started in the fitness industry here in the US.
Most people don't know that he started as a massage therapist at a weight loss clinic, where he watched people suffer with the confusion and overwhelm over what to do next to get their health and bodies back into shape.
He told the story of how he launched a fitness challenge at the Boca Raton Resort and Club, later moving his clientele to a Fred Astaire Dance Studio and then opening two different Rodsquad studios locally.
He described the importance of weight lifting for women, and how most fitness studios out there are capitalizing on our little knowledge of "true" strength training, without actually delivering the goods.
To register for our live training: rodsquad.com/live
The shop supplements during our Black Friday sale: https://www.rodsquad.com/supplement-shop
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