Heidi Franz on surviving the Zaaf debacle and returning to the pro peloton

The Adventure Stache

In 2022, Heidi Franz was approached with an enticing offer: B&B Hotels-KTM, a revamped team with a sky-high budget and some of the biggest WorldTour riders set to sign on, wanted her on its roster. But after months of unfulfilled promises and extensive press coverage, the team collapsed, leaving Heidi and dozens of other riders without a team right before the 2023 season. When an unknown team called Zaaf approached her and several other would-be B&B team members, there was nowhere else to go. Soon, however, it became clear that Zaaf was neither prepared for the season nor capable of handling the fallout. With unpaid riders, dangerous working conditions, and swirling media speculation, the UCI revoked Zaaf’s license mid-season, leaving its riders floundering.
Less than a year later, Heidi is back in the WorldTour with team Lifeplus–Wahoo, and joins Payson just after placing fifth in a stage of the Tour Down Under. She tells him about surviving the dramatic, high-profile collapse of two teams in 2023 and how a traumatic event in her father’s life inspired her to keep going. She talks about racing Gravel Worlds, snagging her first European win in late 2023 after joining DNA Pro Cycling shortly after Zaaf went bust, and how she feels that she's just coming into her own as a professional cyclist.

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