031: Get Amazing Results With Love-Based Copywriting, With Michele PW

The Superwoman Entrepreneur Podcast with Maribel Jimenez

Today’s episode of New SuperWoman Entrepreneur is a terrific episode, packed with great tools and tips for you and is considered one of the hottest direct response copywriters and marketing consultants in the industry today. Michele Pariza Wacek has a reputation for crafting copy and creating online and offline marketing campaigns that get results.

On this episode you’re going to hear Michelle’s refreshing way of looking at copywriting and how she has gone about forging a new path in direct response copywriting that is seeing loads of success and great responses in the industry.

A move into the entrepreneurial world that opened up a desire to change an entire industry.

When you talk about dreaming big, you never think it’s going to really go THAT big, but for today’s guest (Michele PW) that’s what happened. Michele started writing professionally in 1992, working at agencies and on staff as a marketing/communication/writing specialist. In 1998, she started her business as a freelance copywriter. She quickly realized her vision was bigger than serving her clients as a one-woman-shop. In 2004, she began the transformation to building a copywriting and marketing company. Now Michele’s company caters to entrepreneurs and small business owners internationally, including the “Who’s Who” of Internet Marketing. Her approach to copywriting is the mindset and methodology that make a huge difference in our changing world. Hear her entire story on this episode.

Getting clear with what you want is one of the most important things you can do to improve your marketing.

When you’ve got a great product or service that needs to get out to the world, you’ve got to enlist a host of people to help you spread the word effectively. One of those people is likely going to be a copywriter. Professional copywriter Michele PW says that one of the best things you can do to make that process more effective and powerful for your bottom line is to gain clarity on what it is that you want and what you have to offer. That simple step enables you to enlist people more effectively, getting the right kind of help for the right project and cutting down the steps required in reaching your goal. Find out more great tips from this world class copywriter, on this episode of New Super Woman Entrepreneur.

Copywriting doesn’t have to be the sleazy, pushy thing you’ve come to know.

Today’s guest, Michele PW is committed to making that idea as widely accepted as possible. She believes that real copywriting, the kind that not only gets results but also gains respect, is copywriting that respects the reader and treats them with love. It doesn’t manipulate. It doesn’t coerce. It’s based on what is best for the reader, the one who will eventually decide whether or not to buy the product or service represented. Michele’s book, “Love Based Copywriting” outlines her thoughts on this important subject, and she shares a lot of great insights on this episode, so be sure you take some time to listen

Would you like an easy to use, simple way to learn how to write love-based copy?

As part of her already generous visit to the New SuperWoman Entrepreneur podcast today, Michele PW has a free gift that she’d love to give you in exchange for your email address. She’s created a “Love based copywriting” template to help you understand what love-based copywriting consists of, and how to get started writing your first piece of copy according to the LB philosophy. You can get your own download of the template by using the link in the resource section of this episode. And you can hear more of why Michele has developed this method of copywriting and the amazing results she’s seen from it, on this episode.

Outline of this great episode!

• Meet Maribel’s friend, Michelle PW, copywriter and marketer.
• Michelle’s refreshing approach to copywriting.
• How Michelle began pursuing entrepreneurial things.
• A blessing in disguise moment Michelle experienced and how she overcame it.
• The power moves that have made the biggest difference for Michele’s business.
• Michele’s tips about writing good copy from her “love based” methods.
• Why learning to be clear with your copywriter is a powerful step.
• How Michele leverages her time and productivity to get everything done.
• The best advice Michele has ever received.
• Who inspires Michele?
• A book recommendation from Michele.
• Michele’s free gift.

Resources mentioned in this episode

Michele’s website: http://www.michelepw.com/

Michelle’s book: Love Based Copywriting

Michelle’s Amazon Author page

BOOK: Getting Things Done

Michele’s free gift: Love Based Copy templates