This is the Marketing Tails podcast where we feature top executives and entrepreneurs and share their inspiring stories.
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The Veterinary Innovation Podcast covers the most interesting, exciting, and controversial topics in the industry today. Veterinary technology entrepreneurs Shawn Wilkie and Dr. Ivan Zakharenkov chat with industry leaders and innovators about the biggest challenges they’re facing - and how they’re overcoming them.
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The Spawdcast is a podcast created for pet owners and pet industry professionals. Our mission is to open pet-owner’s eyes to the questions they may not even know to ask, to shine light on the many myths that have been part of pet care for decades and to offer whole solutions for their pets. As well as introduce more options of care for those thinking of working in the pet care industry or those that have an existing career. Hosts Carrie Hyde (owner of The Spaw in Tustin, Ca) is a certified p ...
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This week, Shawn Wilkie and Dr. Ivan Zak welcome Elizabeth Green from VetMedux, a part of Instinct Science, to chat about the evolution of Clinician’s Brief and Plumb’s from a traditional print resource to a continuously updated digital platform, improving access to the latest drug information. Elizabeth also delves into the role of AI in addressin…
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From the Himalayas to Your Pet: Building an Authentic, Award-Winning Brand
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Pukar Pyakurel is the Founder and President of Yak9 Chews, an award-winning pet treat company creating premium organic cheese chews for dogs. Yak9 Chews is recognized as an industry leader in the yak cheese chew industry with its innovative flavors and sustainable product packaging. Founded in 2015 by Pukar and his wife Shristi, the brand stands ou…
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272 - Dr. Anna Foster | Veterinary Emergency Group (VEG)
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This week, Shawn Wilkie and Dr. Ivan Zak chat with Dr. Anna Foster, Chief of Staff at Veterinary Emergency Group (VEG). They discuss how the company prioritizes both employee and customer experiences in emergency care. Dr. Foster discusses their open-concept hospital design, allowing pets and owners to stay together during treatment, and explains h…
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271 - Dr. Amelia Knight Pinkston | Life Boost with Amelia
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This week, Shawn Wilkie and Dr. Ivan Zak joined by Dr. Amelia Knight Pinkston, Founder of Life Boost with Amelia, to discuss her personal experience with burnout in the veterinary field and how it led her to create programs that help veterinary professionals overcome it. She shares practical strategies for addressing burnout on both individual and …
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The Power of Community for Your Marketing
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Mark Schaefer is the Executive Director at Schaefer Marketing Solutions, which helps companies stand out in a world of overwhelming information density. He is a TED keynote speaker, marketing strategist, futurist, university educator, and author of 10 books, including KNOWN and Marketing Rebellion. From Fortune 500 companies such as adidas and John…
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This week, Shawn Wilkie and Dr. Ivan Zak chat with Dr. Seth Wallack, Founder and CEO of Vetology, about how Vetology combines artificial intelligence (AI) with teleradiology to streamline workflows and enhance diagnostic efficiency for veterinarians. Dr. Wallack explains the role of AI in providing preliminary radiograph reports while preserving ve…
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This week, Shawn Wilkie and Dr. Ivan Zak joined by Dr. Oliver Viner, co-founder of Hello Vet, to discuss balancing technological innovation technology with practical application in veterinary clinics. Dr. Viner shares insights on creating a more transparent and open veterinary practice model, seamlessly integrating technology into veterinary workfl…
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Revolutionizing Pet Care With Organic Manufacturing
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Sarah Goldberger is the Founder and CEO of Lord Jameson, an award-winning luxury dog treats company on a mission to kindle the bond between dogs and humans. A seasoned professional with over 25 years of experience, Sarah started her career at ABC Good Morning America, specializing in brand development, business management, and luxury product market…
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268 - Dr. Christian M. Leutenegger | Antech Diagnostics
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This week, Shawn Wilkie and Dr. Ivan Zak chat with Dr. Christian Leutenegger, Vice President of R&D Assay Development at Antech Diagnostics, about molecular diagnostics in veterinary medicine. He shares insights on the future of diagnostics and the potential of AI in advancing veterinary care. Learn more about Predictive Diagnostics and KeyScreen. …
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In this episode of the Veterinary Innovation Podcast, Shawn Wilkie and Dr. Ivan Zak welcome Derek Cummins, CEO and Co-founder of PetExpert, to discuss the evolution of pet insurance, its challenges, the impact of inflation, and the importance of integrating technology. Learn how Pet Expert's innovative approach led to its acquisition by Trupanion a…
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Unveiling the Future of AI-Driven Marketing and Analytics
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John Wall is Co-host of Marketing Over Coffee, where he explores the intersection of marketing, sales, and technology with industry experts. A seasoned marketer, John is also a Partner at Trust Insights, where he harnesses the power of data, AI, and marketing technologies to drive growth. With a track record of innovation, his career includes a sig…
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266 - Douglas Brooks | ABC Intelligence
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This week Shawn Wilkie and Dr. Ivan Zak chat with Douglas Brooks, COO of ABC Intelligence, about the role of data in the veterinary industry. Doug shares on how data harmonization and enrichment can unlock new opportunities for corporate practices, such as precision marketing, research collaborations, and bottom-line growth. Learn more about Vetgen…
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265 - Dr. Amanda Landis-Hanna | One Health Group
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This week Shawn Wilkie and Dr. Ivan Zak are joined by Dr. Amanda Landis-Hanna, Chief Veterinary Officer at One Health Group, to discuss the evolution of wearable technology in veterinary care. They explore the history of Voyce, a clinical monitor for pets that monitors key health metrics such as heart rate, respiratory rate, and blood pressure. Lea…
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Lessons in Authenticity From an Athlete Turned Entrepreneur
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Kat Donatello is the Founder and Chief Inspiration Officer at Austin and Kat, which specializes in natural, holistic pet supplements. Fueled by her dedication to animal health, Kat transitioned from a high-level athlete and race director to a trailblazer in the CBD pet wellness space. Starting in her home kitchen with all-natural remedies to improv…
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This week Shawn Wilkie and Dr. Ivan Zak welcome Dr. Jacob Adams, Chief Scientific Officer at Noxsano, to talk about their innovative approach to wound healing using nitric oxide and how it saves time and money for veterinary professionals. Learn more about Noxsano. Clinical Trial: The use of a novel nitric oxide wound dressing in acute traumatic wo…
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263 - Dr. James Barr | Mars Science & Diagnostics
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This week, Shawn Wilkie and Dr. Ivan Zak chat with Dr. James Barr, Chief Medical Officer for Mars Petcare’s Science & Diagnostics division, about the challenges and strategies of prioritizing innovation within a large organization. Dr. Barr discusses the impact of AI and other advanced technologies in veterinary diagnostics and care. Discover the l…
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Redefining the Pet Business With Blue Line K-9
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Michael Soler is the Founder of Blue Line K-9 Dog Training, a team of highly qualified and experienced dog trainers focused on improving the lives of pet owners and their companions. With over 20 years of experience, Michael is a decorated Marine veteran, an accomplished entrepreneur, a keynote speaker, and a recognized authority in dog training. H…
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262 - Candise Goodwin | Outlier Advisors
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This week, Shawn Wilkie and Dr. Ivan Zak are joined by Candise Goodwin, founder of Outlier Advisors, to discuss her approach to helping companies navigate market complexities and achieve sustainable growth through strategic planning and innovation. She shares insights from her extensive experience in the industry, highlighting the importance of und…
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261 - Dr. Ryan Appleby | Obi Veterinary Education
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This week, Shawn Wilkie and Dr. Ivan Zak are joined by Dr. Ryan Appleby, co-founder of Obi Veterinary Education, to discuss the transformative role of microlearning in veterinary education. Dr. Appleby explains how delivering educational content in short, manageable segments can significantly enhance retention and better fit into the busy schedules…
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Harnessing Nature’s Power: The MAVRIK Journey to Horse Health With Sara McCarville
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Sara McCarville is the Founder and CEO of MAVRIK equine, a pioneering company dedicated to enhancing horse health and performance through innovative solutions and comprehensive care. Sara is also the CEO of Sterling Essentials, an all-natural essential oil-based leather cleaner and conditioner company. Sara's expertise in equine management has led …
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This week, Shawn Wilkie and Dr. Ivan Zak chat with Luke Feldman, the Co-Founder and Director of Product at VetCheck, about optimizing practice workflow using tools such as electronic consent forms with e-signature capabilities, advanced anesthesia management, and comprehensive dental charting. Luke also explains how VetCheck uses AI to analyze data…
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This week, Shawn Wilkie and Dr. Ivan Zak explore the integration of Artificial Intelligence (AI) in veterinary radiology with Dr. Ryan King, President of the American College of Veterinary Radiology (ACVR) and board-certified clinical radiologist. Dr. King discusses the current state of veterinary radiology, highlighting the shortage of specialists…
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Advocacy in Focus: Mindy Dutka on the Power of Story-Driven Dog Photography
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Mindy Dutka is a visual storyteller, dog advocate, and commercial dog photographer for Dogs I Meet, providing mission-driven photography for brands and animal welfare organizations. Dogs supported her during the most challenging times of her life, inspiring her to rekindle her passion for photography. Now, Mindy partners with brands and mission-dri…
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This week, Shawn Wilkie and Dr. Ivan Zak chat with Chris Kelly, Managing Partner and Publisher for Antelligence. Chris discusses the evolution of veterinary publishing, industry trends, including generational changes, inflation and financial pressures, challenges and opportunities in managing large veterinary groups, and the current state of the ve…
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This week, Shawn Wilkie and Dr. Ivan Zak welcome Dr. Karen Whala, co-founder of CodaPet, to discuss how her platform connects pet owners with freelance veterinarians to provide in-home euthanasia services. Dr. Whala shares her journey from the burnout of traditional veterinary practice to founding CodaPet - At Home Pet Euthanasia. Learn more about …
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Ancient Medicine Meets Modern Nutrition
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Sharon Tuggle is the Founder and CEO of 5 Element Food Therapy, an innovative venture dedicated to enhancing pet health through nutrition. Her journey into the pet care industry began with a personal experience involving her dog's health crisis, igniting her passion for the healing power of food rooted in traditional Chinese medicine. This led Shar…
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256 - Dori Fussmann | The Pawsitivity Network
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This week, Shawn Wilkie and Dr. Ivan Zak are joined by Dori Fussmann, Founder of “The Vets”, and most recently, of “The Pawsitivity Network”. Dori shares his journey into veterinary medicine and how The Pawsitivity Network aims to address mental well-being challenges within the industry. Discover how focusing on mental health can improve team dynam…
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This week, Shawn Wilkie and Dr. Ivan Zak chat with Dr. Stephanie Morley, a serial veterinary entrepreneur and president of Vetlen Advanced Veterinary Devices. They discuss the Vetlen Pouch, a new local drug delivery device that helps professionals administer antibiotics directly into a wound, allowing them to control the quantity and frequency of a…
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Crafting the Perfect Meal: It’s All About Pet Gut Health With Joshua Honcoop
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Joshua Honcoop is the Founder and CEO of Honcoop Natural Pet Food, a leading innovator in the high-end pet food industry. Driven by a passion for crafting nourishing meals for dogs, Honcoop prioritizes canine well-being by focusing on natural baked treats and promoting gut health through specialized products. Joshua and his team offer nutrition con…
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This week, Shawn Wilkie and Dr. Ivan Zak are joined by Dr. Marty Becker, the founder of Fear Free, to chat about how professionals and owners can help animals free from stress while visiting veterinary clinics. Dr. Becker talks about the Fear Free program that provides veterinary professionals and pet owners with the knowledge and tools to care for…
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253 - Dr. Brett Shorenstein | Veterinary Innovative Partners
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This week, Shawn Wilkie and Dr. Ivan Zak chat with Dr. Brett Shorenstein, a practicing veterinarian and co-founder of Veterinary Innovative Partners, a network of veterinarian-owned-and-operated hospitals, about how they focus on positive workplace culture, high standards of care, and the use of technology to enhance efficiency and reduce burnout. …
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Unveiling Trends and Innovation in Pet Treats and Cakes
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Melinda Kirk Stenger is the CEO and Founder of PetCakes by Lucky Paws, a complete baking kit for cats and dogs and winner of the Best in Show Award at the Global Pet Expo 2023. A dynamic entrepreneur with over 20 years of canine culinary experience, Melinda spearheaded the development of the first-ever DIY organic microwavable pet treats, revolutio…
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252 - Dr. Faith Banks | Midtown Mobile Veterinary Hospice Services
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This week, Shawn and Ivan discuss end-of-life care and aquamation with Dr. Faith Banks from Midtown Mobile Veterinary Hospice Services. Dr. Banks explains the benefits of aquamation services over traditional cremation and addresses various aspects of her business, including how it operates, its relationship with local veterinarians, and the positiv…
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This week, Shawn Wilkie and Dr. Ivan Zak welcome Johnna Devereaux, the Chief Nutrition Officer at Bow Wow Labs, to talk about the Bow Wow Buddy safety product, its core customers, what was the point of launching it, and customer feedback. They also discuss the new Epic Chew Supplement that provides all the benefits of chewing for oral health plus t…
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The Science of Relieving Pet Allergies
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Jordan Sand is Co-founder of Cold Water Technologies, the brand behind Happy Scratch technology, a supplemental formula that supports skin health to relieve pet allergies. As an add-on to pet food, the formula decreases hotspots and itching. Jordan developed Happy Scratch after receiving a post-doctorate degree in molecular and environmental toxico…
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This week, Shawn Wilkie and Dr. Ivan Zak are joined by Sebastian Gabor, co-founder of Digitail, to chat about the state of artificial intelligence in veterinary medicine. They discuss the findings from the 2024 study, a collaborative effort with AAHA that delved into the perspectives of the veterinary community regarding AI. Additionally, Sebastian…
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249 - Derrick Garrett | Zoundz Therapeutic
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This week Shawn Wilkie and Dr. Ivan Zak welcome Derrick Garrett, the visionary behind Zoundz: Therapeutic Sounds For Pet Anxiety, an app-based solution for reducing pet anxiety through sound therapy. Derrick explains how certain music parameters can positively impact dogs and cats and what role Zoundz plays in stressful pet professional environment…
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Functional and Tasty Dog Treats: How To Develop the Winning Combo
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Rianna Young is the Founder and CEO of Happy Hounds, a premium pet treat and tincture company that strives to improve pets' quality of life by reducing anxiety and pain. NY Cannabis Insider has recognized Rianna as one of New York’s Women in Cannabis. She previously worked in various local and state government roles in New York, including Chief of …
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This week, Dr. Neil Shaw joins Shawn Wilkie and Dr. Ivan Zak on the Veterinary Innovation Podcast to discuss SignalPET's approach to veterinary diagnostics, offering rapid radiographic interpretations and integrating AI technology to deliver comprehensive reports quickly and affordably. Learn more about SignalPET at signalpet.com. Dr. Shaw recommen…
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247 - Dr. Jason Balara | Lark Capital Group
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In this episode of the Veterinary Innovation Podcast, Shawn Wilkie and Dr. Ivan Zak interview Dr. Jason Balara, a veterinary surgeon and co-founder of Lark Capital Group. Dr. Balara shares insights into his journey from veterinary surgery to real estate ownership, highlighting the parallels between being a vet and a real estate investor and emphasi…
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Marketing Insights From a Corporate Refugee Turned Successful Franchisee
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Gerry Romanelli is an entrepreneur, small business owner, and franchisee of multiple brands including Hounds Town, Units Storage, Fetch!, and Furry Land. His background in transportation and logistics, highlighted by extensive business experience, has helped shape his understanding of the latest products, services, and standards in the market. Gerr…
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246 - Coleen Ellis | Two Hearts Pet Loss Center
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This week, Dr. Ivan Zak and Shawn Wilkie speak with Coleen Ellis, founder of Two Hearts Pet Loss Center. Coleen discusses her journey and passion for providing meaningful end-of-life care for pets. She highlights the importance of educating professionals and pet owners on end-of-life care. Learn more about The International Association for Animal H…
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This week, Joey Campagna from CUBEX joined Dr. Ivan Zak and Shawn Wilkie to discuss CUBEX's role in transforming inventory management in veterinary clinics, and its recent innovations, including its involvement in the Safe Handling framework, which sets new standards for managing dangerous drugs. Learn more about CUBEX's solutions at cubex.com.…
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Harnessing Data Integration in CRMs for Business Growth
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David Masulli is the CRM Manager at Pet Food Experts, a leading pet food and supplies distributor partnering with over 6,500 retailers across the US. A RevOps veteran with a background in marketing automation and HubSpot administration, David has a proven track record of optimizing e-commerce revenue and developing compelling marketing campaigns. L…
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244 - Dr. Sharon French | VetAvailability.com
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This week, Shawn Wilkie and Dr. Ivan Zak interview Dr. Sharon French about the creation of VetAvailability.com, its role in helping people find veterinary care, and its impact on expediting patient care. Learn more about VetAvailability.com.Por Veterinary Innovation Podcast
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243 - Ashley Koll | Lemon Collaborative
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In this episode of the Veterinary Innovation Podcast, Shawn Wilkie and Dr. Ivan Zak talk with Ashley Koll, CEO of Lemon Collaborative, about influencer marketing in the veterinary industry, and how they help both creators and businesses. Learn more about Lemon Collaborative at lemoncollaborative.com. Ashley recommends watching CNN Hero of the Year,…
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This week, Shawn Wilkie and Dr. Ivan Zak chat with Dr. Sarah Machell of PetPath about the advantages of using digital care management tools in clinics and their positive impact on client experience, team workload, and financial performance. Learn more about PetPath at mypetpath.com. Dr. Machell recommends the TED Talk - Clay Christensen: The Jobs t…
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In this episode of the Veterinary Innovation Podcast, Shawn Wilkie and Dr. Ivan Zak speak to Dr. Kenneth Pierce from VESPECON about bridging the gap between specialty vet consultants and general veterinary practices and improving patient outcomes. Learn more about VESPECON at vespecon.com. Dr. Pierce recommends Failing Forward by John Maxwell.…
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This week, Shawn Wilkie and Dr. Ivan Zak welcome Matt Russell from Petszel, to discuss how their platform streamlines the post-adoption workflow by connecting animal shelters, new pet parents, and pet/vet services. Learn more about Petszel at petszel.com. Mr. Russell recommends WSJ Podcast - OpenAI, Sam Altman & Mira Murati (10/20/23).…
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Emmitt Nantz, co-founder of Inventory Ally, discusses how veterinary hospitals can reduce costs and take control of their inventory management on the Veterinary Innovation Podcast with Shawn Wilkie and Dr. Ivan Zak. Learn more about Inventory Ally at inventoryally.com. Emmitt recommends ‘The Goal’ by Eliyahu Goldratt.…
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