Linda Popky, the president of Leverage2Market Associates, Inc., introduces audio podcasts that feature short interviews with marketing thought leaders, each on a single, specific marketing-related topic. Named one of Silicon Valley's Top 100 Women of Influence and a member of Alan Weiss's Million Dollar Consulting® Hall of Fame and a Certified Master Mentor, Linda J. Popky is a senior marketing professional, consultant, author, speaker and educator.
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THE CAMPFIRE CIRCLE | thought leadership, brand storytelling, personal brand, Linkedin marketing, visibility
Tania Bhattacharyya | Thought Leadership Strategist & Linkedin Marketing Expert
The Campfire Circle Podcast is made for mission driven humans ready to build a personal brand that drives change and raises revenue. We talk about getting a seat at the table .... but those who built it decide who’s allowed to sit, and how. Really, who wants to sit in a stuffy boardroom anyway? Let’s reimagine the ultimate space of leadership as a Campfire Circle - where we share our vulnerable stories, build brave communities to huddle with, and where there is always room. We’ll touch on to ...
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YOU WANNA DO WHAT?!: Personal Brand, Thought Leadership, Social Media Marketing For Mid-Career Professionals
YOU WANNA DO WHAT, Monica Rivera
Ever wish you had your own personal Jiminy Cricket whispering in your ear, guiding you to the right path towards self-development and personal growth so you can achieve your personal and business goals? It’s easy to get swept up in the day to day and forget about once loved passions or hobbies. YOU WANNA DO WHAT?! is a personal development podcast that brings you weekly inspiration, motivation, and storytelling to help you: Set your goals Overcome obstacles Change your mindset Achieve greatn ...
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E57: What I’m Focusing On Next: Navigating the B2B marketplace, thought leadership efforts in and out of LinkedIn, and more!
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It’s Spring – everything around us is getting ready to blossom! This episode features some off the cuff thoughts that may be resonant for you in this season, as we leave winter behind. I talk about: [02:09] Creating an arm of my business for B2B organizations [05:16] Navigating the B2B marketplace as a consultant [06:48] Positioning yourself as a g…
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E56: Pisces Season Superpowers, featuring Zina Rodriguez, Kamilah Martin, Lyrik Fryer, and Dana Snyder
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Whether you were actually born between February 19 and March 20 or not, those attracted to social impact work often resonate with Pisces traits like sensitivity, creativity, empathy, and compassion. What better time than Pisces season to dig into our deepest stories, feel our emotions, dream up big visions, and use all that empathetic energy as fue…
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REPLAY - Breaking Cultural Norms to Build Standout Personal Brands as Women of Color with Cher Jones
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Our personal brand is a powerful business tool to establish trust, credibility, and belonging in a world where face-to-face is not always an option. Cher Jones specializes in personal branding for the hybrid workplace, and she joined us on this episode of the Campfire Circle to tell us all about it! Her mission is teaching leaders who love their jo…
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REPLAY - Becaming a Thought Leader on Thought Leadership with Denise Brosseau
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When I served as a nonprofit executive director, I read Denise Brosseau’s book, ‘Ready To Be a Thought Leader?’ It taught me everything I needed to know to step into thought leadership, and start creating a ripple effect in my community. In this episode, we come full circle! I am joined by Denise Brosseau, CEO, Keynote Speaker, Thought Leadership S…
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E53: Want Your LinkedIn Content to Build Trust & Community? Check My 10 Copy Coaching Tips for Engaging LinkedIn Content
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You want your LinkedIn content to build trust and community right? To make your ideal reader stop their scroll and start thinking differently about the issue you can help them with? In this episode, I’m sharing my top 10 tips on HOW to write more engaging, effective, and powerful LinkedIn content, which comes from copy coaching (yes I did the math)…
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E52: How to Grow your Email List with LinkedIn - Workshop Replay with Jess Campbell
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You’ve probably heard how important it is to build your email list. But people’s email addresses aren't just going to drop from the sky. They've got to come from somewhere and what better place than LinkedIn - the place where so many of your decision-makers are already hanging out? My dear friend and email marketing queen, Jess Campbell and I partn…
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E51: Why We Are The Ones We’ve Been Waiting For (Thought Leadership Clarity Course - Episode 1)
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I'm sharing the first episode from my Thought Leadership Clarity Course, an 8 part audio “Slow Study” and accompanying workbook full of questions, practices, and exercises designed to hone in on your personal vision, story, perspective, translating all of that onto LinkedIn, and then growing from there. This work is foundational because when you ha…
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E50: Thought Leadership on LinkedIn: Answering Your Questions And Celebrating 50 Episodes!
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We’ve hit the big 50! Episodes, that is. Thanks for sitting by the fire as we share stories, build community, and spark visionary ideas through thought leadership here on the podcast. In this special episode, I’ve answered 6 crowdsourced questions from the community. They’re timestamped below, so tune in and enjoy! [01:15] Q1. How can I share inter…
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E49: Creating Compelling Offers from Jordan Gill's Make Your Mark Live™ Event
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I recently spoke on a panel “Creating Compelling Offers” at Jordan Gill's Make Your Mark Live™ in Dallas, TX alongside Traci Szemkus, Erin Perkins, and Kirsten Roldan with Ellen Yin, the host of the Top 100 entrepreneurial podcast Cubicle to CEO, as our moderator. Enjoy this replay of our conversation! BTW, no matter who you are in the world, you h…
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E48: Negotiation Tips for Impactful Thought Leaders with Nadia De Ala
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As you get more visible as a thought leader or go-to guide, you’re gonna attract increasingly complicated collaborations, invites onto larger paid stages, and opportunities to work with larger corporate clients. With that comes the need to advocate for yourself and secure what you deserve for the value you bring to the table. But that can be tough …
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E47:The Biggest LinkedIn Algorithm Secret Revealed
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I’m often asked about the LinkedIn algorithm and I totally understand why. We want to make sure we’re doing LinkedIn “right.” We want to squeeze all the juice out of LinkedIn and make the algorithm work in our favor. So, I’m sharing the answers to your FAQ’s - because I’m about giving the people what they want! AND… The algorithm doesn’t actually m…
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REPLAY - Breaking Down Barriers Behind Batching LinkedIn Content
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20:43
If trying to publish your perspective on LinkedIn between Zoom calls, Slack pings, and Outlook dings isn’t working for you, then batching content for LinkedIn might! I know, batching content can feel impossible when it’s hard enough to write even one post! But in this podcast episode, I provide real examples of how you can overcome 4 common barrier…
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E45: Thought Leadership on LinkedIn: A Case Study with Kel Haney
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Kel Haney joins us to share a case study of what can be possible for your impactful business when you build a strong personal brand as a go-to guide on LinkedIn. Kel’s an outbound fundraising expert who’s all about “Taking the Ick out of The Ask.” While she’s fundraised for decades, she’s begun sharing her stories and insights as a thought leader t…
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E44: Where Do GREAT LinkedIn Content Ideas Come From?
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Good LinkedIn content is action-oriented. It gets people on the same page to move forward in alignment with your shared vision. So, where do we get these great ideas for LinkedIn content … that builds trust, provides value, helps people grow, and sparks conversations? Join me for this solo episode as I share some ideas to inspire your next LinkedIn…
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REPLAY - Practicing Inclusion on Purpose with Ruchika Tulshyan
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I am a huge Ruchika Tulshyan fangirl. You'll learn why as you listen to this replay of our conversation from last year! Since then, Ruchika has operationalized a new way to highlight the voices of historically underrecognized folks with her #AmplifyJuly campaign. As she shared, if you have a platform and influence, you have a responsibility to use …
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REPLAY - Turning Conversations into Cash with Quinn Conyers
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The language we use about ourselves and our story matters! In some ways, it creates our own reality … and the reality with which others see us through. That’s why I knew I had to kick off The Campfire Circle podcast with the one and only Quinn Conyers - this is a replay of the very first episode. When you listen to this episode, you’ll get why too!…
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E41: Update Your LinkedIn Profile with Me!
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Your LinkedIn profile is a living, breathing landing page for your business and thought leadership brand – which changes and evolves over time! Join me for an over-the-shoulder listen as I update my own LinkedIn profile and share exactly what I’m doing. Take inspiration to optimize your own profile and stand out as you stand up for your mission and…
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E40: Measure the Magic: Tracking Resonance Instead of Reach
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Resonance > reach. And, quality is more important than quantity - which is easier said than embodied. This is where we have to unlearn the deep, entrenched inclination towards MORE. Towards always scaling, producing the biggest results, or having access to the most eyeballs and earholes. None of that is actually necessary (and it may not even be he…
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E39: Are You Cultivating Your Creativity? How to Work Your "Creativity Muscle" for Changemaking Work
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Creativity is a skill that builds our influence, recognition, and changemaking capacity, and it’s not just for the reasons you might think. Without creativity, we can’t imagine our way out of the status quo. It’s our ability to dream up a new kind of future that will spark the just transition that we're working towards. If you work on a problem you…
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E38: How to Be Lazy on LinkedIn: Build Clarity, Content & Community
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I’ve recently been invited to some awesome spaces to talk about being “Lazy on LinkedIn” – or spending one intentional hour a week on LinkedIn to move the needle in your business. I love talking about this and it seems to resonate so in today’s episode, I’m sharing my 3-part framework that makes being Lazy on LinkedIn possible. So, how do we show u…
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E37: Dismantling Imposter Syndrome for Mission-Driven Humans Building Their Thought Leadership Brand
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Imposter thoughts stop so many impactful entrepreneurs and executives from getting visible and building their thought leadership – especially on a platform like LinkedIn. But the most effective and long-lasting way to build trust and community as an expertise-based small business is to SHARE that expertise publicly, imperfectly, clearly, and proudl…
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E36: Steal my LinkedIn Poll Strategy to Spark Convos and Community
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Do you want to turn your audience into a COMMUNITY? When people feel like they’re doing all the right things on LinkedIn but not getting traction, they're usually not tapping into the power and potential of community building. Listen in to steal my LinkedIn polls strategy and start engaging in conversations with the people who raise their hand! “Sh…
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E35: Pre-Launch Content Ideas from my Last Launch
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I recently launched my LinkedIn Content Sprint, where I bring folks through a process to easefully batch six months of thought leadership content for LinkedIn. This launch actually felt easeful and dare I say – fun? What was different? I dedicated the time and space to share strategic pre-launch content. This solo episode shares actionable insights…
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E34: Be a Change Agent (from the We Are For Good Podcast)
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Being a change agent is never going out of style. Today, I'm sharing one of my own guest interviews. It’s with some of my favorite peeps: Jon, Becky, and Julie (aka the We Are For Good team) as part of their series ‘9 Nonprofit Trends That Matter in 2023.’ If you don't yet know about the We Are For Good podcast, they are THE podcast for changemaker…
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E33: Breaking Down The Barriers Behind Batching LinkedIn Content
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If trying to publish your perspective on LinkedIn between Zoom calls, Slack pings, and Outlook dings isn’t working for you, then batching content for LinkedIn may. I did a LinkedIn poll to find out what keeps social impact leaders from batching thought leadership content. In this episode, I provide real examples of how you can overcome those barrie…
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E32: Beat Imposter Thoughts and Content Blocks With a High Five File
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Imposter thoughts are natural. Human psychology sets us up to think about past negative experiences more than the kudos, compliments, and high fives flowing our way. We internalize those negative experiences into stories that we continue to tell ourselves - making it tough to show up as an embodied leader and guide. My favorite tool to beat imposte…
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E31: How to Legally Protect Your Brand with Casey Handy-Smith, Esq.
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Casey Handy-Smith is the founder and managing attorney of C. Handy Law, an intellectual property and entertainment law firm. She partners with Black creatives and entrepreneurs to build a solid legal foundation and negotiate their worth. In this episode, Casey shares actionable advice on getting your legal house in order as a personal brand or crea…
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E30: What Makes LinkedIn the Best Place to Build your Brand and Business?
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Myths and misconceptions about LinkedIn are everywhere but LinkedIn has CHANGED, folks. It’s the most effective and worthwhile social media platform to grow your social impact business. Plus: you don’t have to spend much time creating content or endlessly scrolling. In this solo episode, I’m exploring the reasons you should spend your time on Linke…
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E29: Courageously Attract Your Champagne Clients with Mariah Coz
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Mariah Coz is a business architect, a multimillion-dollar mentor, and the founder of Fearless CEO. She’s been in the game for so long that I called her the “Dumbledore” of online business. 🧙 This is a fab conversation about building community inside your group program, imagining up the most empowering enrollment experience for high-ticket offers, u…
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E28: Is Podcasting for You? Five Surprising Benefits of Podcasting for Thought Leadership
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One year after launching this podcast, I’ve discovered some benefits that anyone wanting to get more visible as a go-to guide should know about. Yes, there are obvious benefits like brand awareness and credibility, but there are five specific and surprising benefits of launching and hosting a podcast that you may not expect. Plus, I’m sharing my be…
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E27: The Do’s and Don'ts of Naming Your Business And Vision with Emily Grubman
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Emily Grubman approaches naming with the big-picture thinking of a brand strategist, the linguistic lust of a writer, and the sober practicality of a trademark lawyer (although she’s the first to tell you she’s definitely not a lawyer). She partners with early-stage startups and “solopreneurs” to name and launch their vision. But it’s not just abou…
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E26: The Visibility Mindset for AAPI Leaders with Bernice Chao & Jessalin Lam
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Bernice Chao and Jessalin Lam are the co-authors of The Visibility Mindset, a book that explores a variety of stereotypes and barriers faced by Asian professionals, including the bamboo ceiling and the model minority myth. Their book provides straightforward and real-life leadership examples to help AAPI and allies navigate pitfalls and challenges …
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E25: Four Barriers to Visibility on LinkedIn (and How to Overcome them)
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In this solo episode, I’m talking about the four most common barriers to thought leadership and visibility on LinkedIn that I hear and work with and offering up suggestions that have been helpful for me personally and for my clients: from both a strategy perspective and a ‘systematically limited beliefs’ perspective. You already have the lived expe…
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E24: Liberation, LinkedIn, and Leading through Change with Kamilah Martin
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Kamilah Martin builds safe & empowering communities for Black women and other women of color who have recently transitioned to nonprofit consulting. She navigated the nonprofit world herself for twenty years and in 2020, with the world feeling turned upside down, she resigned from an organization whose lived values no longer aligned with hers. She …
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E23: What Transferable Skills Will Power Your Brand and Business?
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The skills you've gained up to this point are completely valid. But too often, women aren’t sure if they can “own” previous experiences from their full-time jobs in their thought leadership content, now that they’re consultants, service providers, or coaches. As in, if it wasn't explicitly in our job title, we don't have permission to say we've got…
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E22: Gain Space in Your Calendar to Grow Your Thought Leadership Brand with Tatiana O'Hara
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Tatiana O’Hara is an agency and team operations coach who doesn’t just help create organizational charts or SOPs. She helps people recover from the grind: patterns of overwork, perfectionism, over-delivery, and ongoing worry that if we don’t do it all ourselves, things will fall apart. "Even with the concept of being booked and busy, you slowly sta…
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E21: The Power of Thought Leadership in a Recession (And How to Track Success)
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How does thought leadership fit into your marketing strategy during a recession - or when one might be just around the corner? In this solo episode, I’m sharing what I learned about marketing yourself in the last recession in 2009 when I worked for a small nonprofit organization … and why it worked so well. I’m also sharing some of the surprising s…
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E20: Find your Niche by Serving Your Past Self with Joy Malek
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Joy Malek is a psychotherapist, life coach, and educator who works specifically with INFJs. Joy guides INFJs in feeling rooted in their areas of genius, using their strengths to address their struggles, and getting their emotional and relational needs met. Not only that, she puts out some truly special content into the world that makes other INFJs,…
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E19: How to Deepen Your Influence to Drive Change
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“Influence is like the fuel that lets our imagination work as a 3-D Printer, actually creating those new spaces we [want to] see. Influence is part of the necessary kindling that can spark a new way of doing things.” Join me today by the Campfire where you’ll learn how to build your influence as a social impact thought leader and deepen your abilit…
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E18: Marketing with courage, love, and compassion with Emily Roh
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Emily Roh is an anti-racist life coach and facilitator for people of color and organizations who want to make the world a more just and equitable place. Emily works with her clients to unpack internalized white supremacy and transform their relationships with themselves through courageous self-compassion. And I can personally attest to her magic! T…
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E17: Practicing Inclusion on Purpose with Ruchika Tulshyan
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Ruchika Tulshyan is the author of Inclusion on Purpose: An Intersectional Approach to Creating a Culture of Belonging at Work. Along with Jodi-Ann Burey, she co-authored a paradigm-shifting article, “Stop Telling Women They Have Imposter Syndrome” for Harvard Business Review, which is one of their topmost 100 read articles in history. Best of all, …
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E16: Driving Global Change through Inner Work with Aila Malik
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Aila Malik is a multipreneur, social justice warrior, planet protector, and world explorer. She’s a lawyer by schooling, nonprofit executive by trade, and founder of Venture Leadership Consulting, a firm that partners with nonprofits to close systemic gaps of inequity. In this episode, we chat about social impact leadership, multipreneurship, and d…
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E15: How to Leverage your Personal Brand and Linkedin at Work with Cher Jones
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Our personal brand is a powerful business tool to establish trust, credibility and belonging in a world where face-to-face is not always an option. Cher Jones specializes in personal branding for the hybrid workplace, and she joined us on this episode of the Campfire Circle to tell us all about it! Her mission is teaching leaders who love their job…
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E14: Four Questions to Build your Thought Leadership Brand
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After thirteen episodes of The Campfire Circle podcast, I noticed certain questions kept coming up in conversation with my guests. I realized I'm actually asking about the key points of how they express their thought leadership. “Thought leadership [...] is where we consistently tap into our passion, experience, and credibility to build trust and c…
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E13: Podcasts and Getting Paid with Claire Pelletreau
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Claire Pelletreau is the host of the top-rated Get Paid Podcast where she asks successful business owners the questions we all want to ask, like, “How much money do you make? And how much do you have to pay to make that money?” When she’s not launching new podcast episodes, Claire simplifies the complex world of Facebook and Instagram advertising t…
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E12: How Marketing can Change the World with Lola Bakare
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Lola Bakare is an inclusive marketing strategist and adviser to CMOs. After over a decade of success in the corporate world working with top global brands, Lola started be/co, a consultancy that focuses on helping marketing leaders reach the highest levels of success through training workshops and client engagements. She is all about unleashing mar…
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E11: Celebrating Community over Competition with Ché Elizaga Castro
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Ché Elizaga Castro is the Founder of Come Alive Co. As a Conversion Copywriter and Strategy Consultant for over a decade, she’s nurtured memorable stories for brands across the globe. Today, her purpose is to help women feel known, seen, and worthy of their wildest ideas. We both believe your brand story is your number one tool to rally people arou…
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E10: Owning Your Expertise with VIP Days with Jordan Gill
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Jordan Gill is the founder of the Done in a Day Program, which helps burnt-out service providers replace their monthly retainers with VIP Days, a four-figure offering that leads your clients through a three to five-phase transformation in one day. VIP Days have built-in boundaries! I went through her program last year to launch my Brand Messaging f…
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E9: Storytelling, Authenticity, Connection, and Confidence through Brand Photography with Raj Bandyopadhyay
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Raj is a personal brand photographer who works with entrepreneurs, authors, and speakers that want to live on their own terms. He helps them convey their beautiful, complex, multifaceted stories on camera to connect with their audience and build community. He believes that being authentic and vulnerable is the only way to build deep, meaningful rel…
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E8: Using Narrative Therapy to Reframe ‘Imposter Syndrome’
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Dr. Devona Stalnaker-Shofner is a professor at Antioch University New England, licensed counselor and keynote speaker who is committed to equity and justice in mental health. We’re diving deeper into narrative therapy, and how it can be the key to disengaging from toxic narratives to rewrite our own empowering story as changemakers. “I think impost…
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