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Episode 37: What’s All This Hype About Strategic Planning?
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As the old saw goes, “If you don’t know where you’re headed, any road will do.” In thinking about Strategic Planning, there are entire books written on the subject. In the spirit of giving you the condensed version, my favorite statement about strategic planning is that it really boils down to answering three questions:
1. Who are we?
2. Who do we want to be?
3. How will we get there?
There are many consultants out there who do strategic planning for a living, and there are many ways to make it more complicated, but whatever your process, if you’ve answered those three questions, you’ve accomplished your planning.
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