Melhores podcasts sobre Futurecast (2024)

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Episode 161: Futurecaster Survey & Must-Know Insights 22:42

22d ago22:42

22:42

In this special bonus episode of the month, the Lab’s strategy team assembles to discuss the highlights from the results of our latest Futurecaster survey! Futurecaster is the Lab’s proprietary innovation tool that identifies how your audience is engaging with the tactical areas of innovation across emerging technologies and media channels. In part…

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Episode 162: iPhone’’s New “Visual Intelligence” & More 28:39

1d ago28:39

28:39

Welcome back to another episode of Floor 9. This week, Tom Trudeau from our partnerships team chats with our managing director Adam Simon about everything that marketers should know coming out of the Apple event on Monday. Together, they discussed various new Apple products, the upcoming Apple Intelligence features, as well as these AI-driven featu…

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Episode 160: How Brands Can Avoid Being Commoditized by AI 31:51

1M ago31:51

31:51

This week on Floor 9, the Lab’s managing director Adam Simon welcomes two senior UM executives, Dan Chapman, Global Chief Strategy Officer, and Andy Littlewood, Global Chief Product Officer, to Floor 9 for an insightful discussion on the impact of the over-reliance on AI within the media landscape, how agencies can work with clients to avoid becomi…

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Episode 159: After the "Streaming Wars," What's Next for Hollywood? 32:41

2M ago32:41

32:41

This month on Floor 9, the Lab team assembles for a panel discussion on the future of the entertainment industry. Faced with rising streaming fatigue, high-churn “nomadic subscribers,” and the looming threat of AI-generated “slop content,” Hollywood needs to be smart about navigating the post-streaming-wars industry landscape, and that begins with …

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Episode 158: Apple Intelligence & Other WWDC News 40:54

3M ago40:54

40:54

As usual, Apple’s latest WWDC event brought forth many software updates, but the star of the show was Apple’s major AI update — Apple Intelligence, which will enable LLM-powered new features across Apple’s entire ecosystem. In this episode, Adam and Ryan took a deep dive into Apple Intelligence, the ChatGPT integration, its impact on the AI competi…

1
Cultural demand forecasting: the key to innovative problem solving 26:30

3M ago26:30

26:30

One of the fundamental tenets of innovation is that it has to solve a problem or need. But what if we were to think beyond the functional and the emotional needs? How can CPG products answer symbolic consumer needs, like belonging, differentiation, status and more? In our latest episode, Tamara and Stas discuss why we view cultural demand forecasti…

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Inside the 2024 food shopping landscape with FMI — The Food Industry Association 32:23

3M ago32:23

32:23

This week on the podcast we’re joined by our friend and colleague, Steve Markenson from FMI — The Food Industry Association, to talk all about the latest installment of FMI’s U.S. Grocery Shopper Trends report. Listen as we unpack the state of grocery shopping today: Why we might be witnessing “the end of the primary shopper” How shopper habits and…

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Episode 157: 2024 Developer Conferences are all about AI 35:25

4M ago35:25

35:25

May marks the beginning of the tech conference season, and this year, we had three key players in the AI race — OpenAI, Google, and Microsoft — all hosting their respective developer conferences within a two-week period in May. If you missed the announcements, fret not! The Lab team is here to help you keep up with the fast-evolving AI developments…

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The dos and don’ts of celebrity endorsements 13:06

4M ago13:06

13:06

Despite an oversaturated landscape of brand partnerships, celebrity endorsements remain a hot topic for both consumers and business professionals. Why? Because when those partnerships are done right, they can deliver some pretty buzz-worthy results. In this week’s podcast, our Hartman Retainer Services team breaks down everything you need to know a…

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Navigating conflict and consumer trust in the organic marketplace 10:19

4M ago10:19

10:19

You may have seen the controversy around Alexandre Family Farms regarding allegations of mistreatment of cows and subsequent details regarding the validity of the claims and underlying motivations of those involved in the reporting. This got us thinking about a larger question: what are the lasting impacts of conflicting media information on consum…

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Episode 156: Decoding Gen Alpha & Millennial Parenting 30:40

5M ago30:40

30:40

Kids these days! In this episode of Floor 9, the Lab’s strategy team (Adam Simon and Cheslea Freitas) and partnerships team (Ryan Miller and Tom Trudeau) join forces to analyze the youngest generation on the scene and their Millennial parents. Together, the team tackles topics that include: Gen Alpha’s key media behaviors How Gen Alpha socialize di…

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Future of Snacking 2024: Balancing Intent with Indulgence 8:05

5M ago8:05

8:05

Want a deeper understanding of the topics covered in our new Future of Snacking 2024 report? Hear directly from our lead researchers as they give a sneak peek of some interesting insights we uncovered, such as: How needs around Nourishment, Optimization, Pleasure and Distraction highlight a shift toward more intentional snacking choices Why taste g…

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Knowledge on Demand: Inside Hartman Retainer Services 17:10

6M ago17:10

17:10

You’ve probably heard us talk about Hartman Retainer Services, or HRS, quite a bit. But you might still be wondering what kind of questions we can answer — and how detailed we can get (spoiler alert: very detailed!). On this week’s podcast, Rob and Alissa from our HRS team are breaking down some examples of recent client requests and the resulting …

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Episode 155: Apple Vision Pro 46:43

6M ago46:43

46:43

This week on Floor 9, it’s about the Vision Pro! Ryan, Adam, and Chelsea regroup on Floor 9 for an in-depth discussion of Apple’s groundbreaking “spatial computing” headset. From our team’s first impressions of trying it on, to unpacking its use cases and market implications, the Lab team is eager to share our hot takes on Vision Pro. Key topics in…

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What’s driving demand: Inside “Futurecast 2024” 15:04

6M ago15:04

15:04

Plus, what the Kroger-Albertson’s merger says about pricing, accessibility, variety, labor and more Businesses face significant pressure to predict market trends accurately — almost like having a crystal ball. Although seeing into the future is impossible, you can come very close with the right insights and cultural understanding. Hartman Group’s F…

1
Fermentative medicine: Trend Trekking with Firefly Kitchens 17:04

7M ago17:04

17:04

We recently had the pleasure of hosting our friend Julie O’Brien, owner of Seattle-based Firefly Kitchens, for a Trend Trek at Hartman Group’s offices. Julie shared an impressive spread of gut-loving sauerkrauts, kimchis and tonics, and taught our team more about the delicate fermentation process behind them. In this week’s podcast, Robert and Meli…

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Episode 154: Outlook 2024 Deep-Dive 56:47

7M ago56:47

56:47

Welcome back to Floor 9! This week, your hosts Ryan and Adam are joined by Chelsea Freitas from our Strategy team to take a deep dive into the trends and themes from our latest annual Outlook report, which includes: Macro trends in consumer behaviors - starting at 0:42 Life's New Beats - starting at 13:36 The Remixed City - starting at 24:50 The Re…

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Ideas in Food 2024: Behind the Trends 10:39

7M ago10:39

10:39

In this week’s episode, Alissa and Danielle are giving our listeners an exclusive sneak-peek into our new Ideas in Food report. They discuss several emerging trends and their critical implications: The increasing importance of texture and how it can enhance taste Surprising ways sound influences our perception of food Backlash toward everything bei…

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Beyond organic: An inside perspective on ROC 44:31

7M ago44:31

44:31

The USDA organic certification is becoming table stakes, and many consumers are starting to recognize it may not be enough (more to come on this in our Q2 syndicated study). We sat down with Ted Robb, founder of New Barn Organics to chat all about the next evolution of organic. Nearly all New Barn’s products are Regenerative Organic Certified, incl…

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U.S. Grocery Shopper Trends: Highlights from 2023 and Expectations for 2024 25:37

8M ago25:37

25:37

This week we’re joined by Steve Markenson from FMI, The Food Industry Association, to discuss FMI’s ongoing work monitoring shopper attitudes and behaviors, plus a sneak peek of key findings from its latest wave of tracking: How have shopper concerns with food inflation evolved as of the end of 2023? How do shoppers feel about the year ahead, and w…

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Episode 153: CES 2024 Recap 56:10

8M ago56:10

56:10

Welcome back to Floor 9! As always, we’ll kick off the year with a CES episode, in which the Lab team assembles to recap the biggest trends we spotted at CES 2024, including: How the AI hype manifested on the CES show floors, both the good and the bad (1:05) How the translucent TVs wow'ed the crowd and could be interesting for retail (2:56) How int…

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Taste of Tomorrow 2023: Navigating Food Through the Eyes of Gen Z and Alpha 11:24

8M ago11:24

11:24

In this episode, our lead researchers discuss key topics from our latest study on Gen Z and Gen Alpha: Gen Alpha (ages 0-12): How parents are shaping food habits and personal values Exposure to diverse tastes and textures Proactive approaches to social media and technology Gen Z (ages 13-26): Digital connection and food “hacking” culture How food a…

1
What’s new and what’s next for 2024 10:34

8M ago10:34

10:34

A new year is full of promise…and long to-do lists. We know you’re busy, so we’re saving the data deep dives for future podcast episodes. To help us all ease back into our routines, our first 2024 installment of The Insatiable Appetite offers a few things to get excited about. Join us as we chat about new four-legged family members, professional go…

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Episode 152: 2023 Trend Recap 55:20

9M ago55:20

55:20

To close out this significant year of innovations, the Lab team assembles for an end-of-year recap of the biggest trends that defined the tech and media landscape for the past 12 months: The rise of generative AI & its impact on creator economy and marketing The “post-streaming wars” reality & the new opportunities in interactive ad formats The shi…

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Our thoughts on Ozempic 14:56

9M ago14:56

14:56

As GLP-1 weight loss drugs like Ozempic gain attention and popularity, some suggest that it could impact everything from the alcohol sector to health and wellness products. Listen in as our analysts discuss the genesis of these drugs, dispel some myths, and hypothesize how your business may need to adapt. If you like these insights, subscribe to ou…

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Episode 151: 2023 Holiday Shopping Trends 27:15

10M ago27:15

27:15

Welcome to our annual holiday shopping trends episode. This year, this holly jolly discussion is led by Chelsea Freitas, VP of our Strategy team, and she is joined by two other members of our strategy team, Adam Simon and Katy Geisreiter. In this episode, the trio shared some must-know stats about this year’s holiday shopping trends and consumer be…

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Your guide to Regenerative Organic Certification 47:05

10M ago47:05

47:05

Consumers are just beginning to make the connection between healthy soil and healthy humans, leaving many food and beverage companies wondering how to start incorporating regenerative practices. If you can relate, this week’s podcast is for you! Elizabeth Whitlow, Executive Director of the Regenerative Organic Alliance, demystifies the who, what, w…

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Want to reach Gen Z and Alpha? Answer this question first. 10:04

10M ago10:04

10:04

With all the buzz around Gen Z and Gen Alpha lately, it’s understandable if your team is eager to answer the question: “How do we reach them?” In this week’s podcast, our lead researchers challenge you to consider a different question first: “WHY it is so critical for food and beverage companies to understand these consumers?” From our POV, compani…

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Eating occasions: The dark matter of the food universe 19:19

11M ago19:19

19:19

There are 340 million people in the U.S., and those people engage in a whopping 500 billion eating occasions each year. The tricky thing about eating occasions? They’re pretty much invisible… Unless you know how to illuminate them. We sat down with David Feit, our VP of Strategic Insights and resident occasion-based sampling expert, to make sense o…

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Episode 150: Generative AI & Its Impact on Advertising 34:11

11M ago34:11

34:11

Welcome back to Floor 9. This week, we are tackling the hottest innovation territory of the year, generative AI, and its impact on the ad industry with the help of two brilliant UM thought leaders: James Fox, Global Chief Strategy Officer, and Andrew Littlewood, Global Chief Product Officer. Together with the Lab’s managing director Adam Simon, the…

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A sparkling sustainability strategy | Trend Trekking with Talking Rain 19:59

11M ago19:59

19:59

Our latest sustainability study found that 78% of consumers are concerned about single-use plastics, and 84% want companies to take the lead in developing more sustainable packaging solutions. Manufacturers— especially those that primarily use plastic packaging — have both an opportunity and responsibility to build consumer trust by making both the…

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Sustainability 2023: Making Things Personal 14:35

12M ago14:35

14:35

“Sustainability” has become an increasingly nuanced and complex topic over the years, leaving many food and beverage companies searching for answers. We’re addressing some of the hottest topics from our newly-released report, Sustainability 2023: Making Things Personal, in this week’s podcast: Who consumers view as responsible for specific concerns…

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The greenwashing antidote 14:33

12M ago14:33

14:33

How to authentically market sustainability efforts When it comes to your ESG efforts, the old adage rings true: honesty is the best policy. The good news is that you don’t have to have it all figured out — but you do have to show and tell. Rather than getting caught up on all the challenges food and beverage companies are facing with sustainability…

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Becoming a culturally fluent brand through semiotics 6:23

1y ago6:23

6:23

Ever wonder how to reconcile what consumers say and think with how they're actually behaving? The answer lies in understanding how they interact with culture. Listen to our latest podcast to learn how semiotics can: Fuel culture-led strategies Unlock blue ocean innovation Help you create passionate and bold messaging that inspires consumers Dive ev…

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Founder talk: the epic tale of Thor's Skyr 39:49

1y ago39:49

39:49

What do a pandemic-forced restaurant shutdown, celebrities, Vikings meditating with cows, and the American dream all have in common? They’re all part of the Thor’s Skyr brand origin story. In this fascinating discussion with the Icelandic skyr company’s founder, Unnar Danielsson, we touch on brand authenticity, reimagining locale, and a host of oth…

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Episode 149: Podcasters as Influencers (Ft. Kara Manatt from MAGNA & Edwin Wong from Vox Media) 32:24

1y ago32:24

32:24

Welcome back to Floor 9. In this episode, we had the honor of having Kara Manatt, EVP of Intelligence Solutions at MAGNA, and Edwin Wong, SVP, Insights & Innovation at Vox Media, to chat about their recent blockbuster research on the persuasive power of podcasters and podcasting’s growing influence. When asked which media figures’ influence matters…

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7 reasons not to back-burner sustainability initiatives 10:32

1y ago10:32

10:32

Sustainability is not a fad. It's a long-term value that consumers across a wide variety of demographics are resonating with. But consumers don't expect you to be perfect in your quest for better practices. Instead, they’re looking for authentic effort and transparency around your goals. Listen to an insightful Q&A with our CEO, Laurie Demeritt, ab…

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Up for grabs: 87 billion restaurant eating occasions 16:05

1y ago16:05

16:05

You read that right: nearly one quarter of all US adult eating occasions involve restaurant sourcing, which points to plentiful opportunities for both foodservice providers and their competitors. But restaurant occasion priorities are dynamic and complex. For example, health was historically at the bottom of consumers’ priorities when dining out. B…

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Inside Modern Beverage Culture 6:55

1y ago6:55

6:55

Taste. Hydration. Nutrition. Experience. Energy. Pairing. These core beverage needs help illuminate the “why” behind consumer purchasing choices. But there are at least 40 other needs that fall under each of these categories, adding dimension and complexity to the already dizzying beverage landscape. Lead researchers Judi Harris and Danielle Kleine…

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"If we build it, they will come"…right? A fresh take on food tech challenges 18:08

1y ago18:08

18:08

The FDA recently approved the sale of the first lab-grown chicken product, and yet a new GFI report highlights the challenges of scaling alternative protein products. Every day seems to bring new headlines in the food tech space. While there are a lot of big promises being made about how technologies like AI, cellular agriculture and more can addre…

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Sustainable solutions to food insecurity and food waste | Trend Trekking with Food Lifeline 9:17

1y ago9:17

9:17

34% of consumers said fighting food waste is one of the most important factors when choosing foods and beverages to buy, according to our Sustainability 2021 study, but thousands of pounds of food still goes to waste every day. So what do you do with nearly 17,000 pounds of “abnormal” oranges that no one wanted to buy? In the latest episode of The …

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Episode 148: Apple WWDC 2023 Recap 36:22

1+ y ago36:22

36:22

In this episode: What the Lab thinks about Vision Pro, Apple’s first spatial computing device, and its potential impact on media consumption habits. Plus, various other interesting tidbits from Apple’s WWDC event this week, including the unified presence of widgets across OS’s, and Apple’s deliberation omission of generative AI. Floor 9 is a podcas…

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Sustainability gets sophisticated 12:19

1+ y ago12:19

12:19

Carbon negative. Carbon positive. Climate positive. Net-zero. Carbon neutral. What does it all mean? And more importantly, what do consumers think about these claims? Consumers are quickly becoming more attuned to the broader meaning of sustainability, making it increasingly important for companies to speak credibly and eloquently about their susta…

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A sneak peek at the needs driving beverage consumption 7:13

1+ y ago7:13

7:13

Key findings from our Modern Beverage Culture 2023 study indicate that there are only a handful of need states behind all beverage occasions — and they often overlap. In our latest podcast, lead syndicated research analysts Danielle Kleiner-Kanter and Judi Harris give us a taste of one of those needs: hydration. Water is a logical and popular choic…

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Where there’s a will, there’s a whey? 26:08

1+ y ago26:08

26:08

In this podcast, Melissa Abbott, VP of Syndicated Studies, interviews the CEO of Wheyward Spirit, Emily Darchuk. Join Melissa and Emily as they discuss an innovative approach to spirits production that utilizes surplus whey in our food system. Consumer demands for more sustainable options and purposeful beverage consumption experiences are behind t…

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The Great Wellness Reset 2023 Podcast 8:41

1+ y ago8:41

8:41

In this podcast, lead syndicated research analysts, Alissa Chevalier and Judi Harris, provide a sneak peak into consumers’ Great Wellness Reset 2023. The podcast explores a range of wellness topics from perennial to emergent trends. While consumers still conceive of wellness as a holistic and multidimensional construct, listen to learn about import…

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Trend Trekking with The Hartman Group: Theo Chocolate 11:53

1+ y ago11:53

11:53

In this podcast, we present how Hartman Group stays on top of food culture and what is happening in the marketplace via Trend Treks to explore the frontiers of food culture, health and wellness and sustainability. Hartman Group Trend Treks have a long history of exploring all things related to food more in destinations in the Pacific Northwest (and…

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Ep. 77 | Hallie Rose | Life, Love, and New Directions (Solocast) 1:02:09

1+ y ago1:02:09

1:02:09

Off the cuff, straight from the heart. In this solo episode I share some private details about the inner-workings of my process of transformation over the last year. If you’d like to find out more joining Dani Raine and I for our next retreat Sacred Awakening Retreat June 1-5 in Texas DM me @hallie_rosebud or visit www.hallierose.com/awakening If Y…

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Ep. 76 | Erin O’Grady | Finding Peace in the Dynamic Seasons of Life 1:31:03

1+ y ago1:31:03

1:31:03

I’m so excited to have my friend Erin O’Grady on this week’s episode to discuss Ayurveda, balancing our hormones, and embracing the seasons of life. Erin is an Advanced Neuromuscular Massage Therapist who combines her technical knowledge in conjunction with her other disciplines within YTT, Mindfulness Meditation, and Ayurveda to mold her massage t…

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5 more key takeaways from Hartman’s newly released report A New Landscape of Eating: 2022 Eating Occasions 15:13

1+ y ago15:13

15:13

In this podcast, our analysts are back to share additional highlights from our latest Compass report on U.S. adult eating behaviors in 2022 with a focus on top consumer needs—such as convenience, real ingredients, better flavor—driving eating/drinking today and how needs shift throughout a consumer's day based on their daily routine. A New Landscap…

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