Manage episode 325493348 series 2168566
Constellation Brands’ Vice President of E-commerce, Wayne Duan, and Adam Springer, Constellation's Director of E-commerce Category Advisory, help the Liquid Assets team breakdown the US online alcohol business. In the first of two episodes featuring the digital team from Constellation Brands, we tackle big picture questions like:
- How much has the pandemic changed the e-commerce landscape for US alcohol brands?
- How should alcohol companies approach their e-commerce investment?
- What does the average online alcohol shopper look like?
- In a world of tied-house laws, how can brands improve the online shopping experience?
To access Rabobank’s 2022 Alcohol E-commerce playbook, click here.
Rabobank clients can sign up for our research via this link: Research.Rabobank.com (just list Bourcard Nesin as your “Relationship Manager”)