Digital Marketing With Heart: Balancing Ethics & Effectiveness ft. Tifany Mazza

Plant Based On Fire

🌿 Welcome to another episode of the Plant Based On Fire pod! 🌿

🌱 Today, Bryan interviews Tifany Mazza, founder of the Google Partner Certified digital marketing agency Tykio and the cruelty-free eCommerce business Not To Die For.

🫀 Tifany shares her journey from a non-vegan marketer to a dedicated vegan entrepreneur, discussing the unique challenges and strategies involved in marketing vegan and cruelty-free products.

🌟She provides insights into ethical marketing practices, leveraging AI in digital marketing, and the importance of understanding customer needs.

🚀This episode is a treasure trove of knowledge for plant-based business owners looking to scale their ventures.

🗣 In This Episode, We Cover:

00:00 Introduction and Entrepreneurial Journey

02:53 Navigating Digital Marketing for Plant-Based Brands

06:01 Ethical Marketing and Product Selection

09:00 The Impact of AI on Marketing Strategies

11:06 Customer Discovery in Plant-Based Entrepreneurship

13:55 Aspirations and Advice for Plant-Based Entrepreneurs

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🔗 Useful Links:

-Tykio: https://tykio.com/

-Not To Die For: https://nottodiefor.us/

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