Fique off-line com o app Player FM !
EP231MP
Manage episode 429279851 series 2287435
Get ready for an inspiring episode of my podcast as I welcome Peter, the CMO of Reflections Holidays. Leading the largest outdoor hospitality brand in NSW, Peter is at the forefront of an incredible brand transformation. In just two years, he has driven Reflections to new heights, increasing brand awareness by 35%, boosting revenue by 18%, and doubling the loyalty club to an impressive 300,000 members.
Under Peter's visionary leadership, Reflections is redefining camping, evolving from a traditional accommodation provider to a purpose-led experience brand. With a new brand identity launching in 2024, Peter and the team is spearheading the development of a cutting-edge e-commerce platform, a centralised reservations function, and a robust partnership program.
Before joining Reflections, Peter was the Managing Director at Enigma, where he played a pivotal role in doubling the agency's size and expanding its footprint to Sydney and Brisbane. With over 20 years of experience in the advertising industry, including leadership roles at Clemenger BBDO Melbourne and J Walter Thompson Melbourne, Peter brings a wealth of knowledge and expertise.
Peter is not just a marketing guru; he's also a keen outdoorsman and a passionate advocate for Regional Australia. He serves on the advisory board for marketing at the University of Newcastle and is a board member of the Merewether Carlton Rugby Club and the In-House Agency Council of Australia.
Join us as Peter shares the exciting journey of launching Reflections' new brand to an enthusiastic team and a supportive community. Discover how their loyalty program focuses on genuine guest loyalty, their market segmentation strategies, and their commitment to connecting guests with nature and adventure. This episode is packed with insights and inspiration for anyone interested in the dynamic world of hospitality and marketing. Don't miss it!
To learn more: https://reflectionsholidays.com.au/
198 episódios
Manage episode 429279851 series 2287435
Get ready for an inspiring episode of my podcast as I welcome Peter, the CMO of Reflections Holidays. Leading the largest outdoor hospitality brand in NSW, Peter is at the forefront of an incredible brand transformation. In just two years, he has driven Reflections to new heights, increasing brand awareness by 35%, boosting revenue by 18%, and doubling the loyalty club to an impressive 300,000 members.
Under Peter's visionary leadership, Reflections is redefining camping, evolving from a traditional accommodation provider to a purpose-led experience brand. With a new brand identity launching in 2024, Peter and the team is spearheading the development of a cutting-edge e-commerce platform, a centralised reservations function, and a robust partnership program.
Before joining Reflections, Peter was the Managing Director at Enigma, where he played a pivotal role in doubling the agency's size and expanding its footprint to Sydney and Brisbane. With over 20 years of experience in the advertising industry, including leadership roles at Clemenger BBDO Melbourne and J Walter Thompson Melbourne, Peter brings a wealth of knowledge and expertise.
Peter is not just a marketing guru; he's also a keen outdoorsman and a passionate advocate for Regional Australia. He serves on the advisory board for marketing at the University of Newcastle and is a board member of the Merewether Carlton Rugby Club and the In-House Agency Council of Australia.
Join us as Peter shares the exciting journey of launching Reflections' new brand to an enthusiastic team and a supportive community. Discover how their loyalty program focuses on genuine guest loyalty, their market segmentation strategies, and their commitment to connecting guests with nature and adventure. This episode is packed with insights and inspiration for anyone interested in the dynamic world of hospitality and marketing. Don't miss it!
To learn more: https://reflectionsholidays.com.au/
198 episódios
Todos os episódios
×1 Disnify Your Business: Lessons in Customer Service Magic 59:30
1 Take the Leap: Women in Gaming & Hospitality 52:25
1 Knowing the Narcissist with Mariya Radysh 1:16:36
1 Global Labour Shortages - Insights from Asia Pacific 18:05
1 Loaded For Success: The Future of Hospitality Operations 40:23
1 Behind the Scenes of Hospitality Recruitment with Industry Legend Jenny White 58:13
1 From Science to Sips: Altina's Mission to Revolutionise Wine 53:11
1 Getting Your People to Step Up: Secrets to Team Empowerment 52:09
1 Creating a Customer Service Culture that Keeps Them Coming Back 42:23
1 Women Leading the Way: Mentorship and Market Strategy 55:16
Bem vindo ao Player FM!
O Player FM procura na web por podcasts de alta qualidade para você curtir agora mesmo. É o melhor app de podcast e funciona no Android, iPhone e web. Inscreva-se para sincronizar as assinaturas entre os dispositivos.